The economic and investment relationship between the US and Canada supports millions of jobs for both countries through direct foreign investment, cross-border trade, and integrated economies. Almost one-half of the goods that the US purchases from Canada are raw materials that are needed in manufacturing. Meanwhile, Canada buys more from the US than any other […]
Ontario’s $307-million Anti-Human Trafficking Strategy got a lot of attention from legal practitioners, like MyDefence.ca, operating in the province, with many wondering how they’ll handle such an endeavor. On June 1, the Ontario government revealed that it passed new legislation aimed at furthering this anti-human trafficking cause; the Combating Human Trafficking Act, 2021. This new […]
There are a lot of factors that go into a customer deciding to patronize a brand. Peer opinion and social proof, remain among the most compelling, however. Most of the time when people buy from a business, they haven’t talked to a marketer or sales rep; they’ve talked or gotten an opinion from other customers. […]
YAHOO! Australia recently launched a big marketing campaign, the YAHOO! Search for Change campaign, as part of their efforts to get a bigger slice of the pie in Australia’s digital sector, which is heavily dominated by Google. The campaign was developed by CHE Proximity, talks about the privacy concerns of Aussies, and reminds them that […]
Theft or larceny is a common crime that occurs when someone takes away someone else’s property without permission and with the intent to permanently deprive a person of the property. However, theft can also be categorized as grand theft which is a more serious offense. Laws in some states call theft as grand theft when […]
Seasoned marketers understand the need for different kinds of strategies to catch the attention of the target audience. There are many instances when marketers prefer illustrations over videos and photographs for their advertising campaigns. An illustration can convey a message in a clear and simple way. It is easier to attract customers through images than […]
Bad news for companies that handle logistics and cross-border trucking like Titan Transline, a report from the US Bureau of Transportation Statistics shows that transborder freight dropped in 2020. According to the USBTS, 2020 saw a 13.3% dip in transborder freight compared to 2019. The data was released on March 8, 2021, which is noted […]
Starting April 15, TikTok will be more aggressive about ad targeting, with changes to the platform’s ad policies, and users will have fewer options to opt-out from these. Recode reported that users won’t be able to opt out of all targeted ads, as the ones based on the data TikTok collects from their time on […]
Data from the Interactive Advertising Bureau Australia, released in the Online Advertising Expenditure Report (OAER) had some good news for the Australian digital ad industry, noting that the market reached $2.94bn, a 29.7% growth in Q4 2020 compared to Q3 of the same year. This is a 20.3% increase from Q4 2019. The data showed […]
People think about certain things whenever they hear the word ‘illustration’. Some people think of drawings that act as precursors to animations, and the like. While not entirely wrong, it’s a gross oversimplification, as illustration works well as an umbrella term for different kinds of art. What is an illustration? Illustrations are all about telling […]