A South Aussie company dealing in natural skin care products, one that’s been growing all of its materials and ingredients bio-dynamically, has been making a mark on the global market, going toe-to-toe with even the French cosmetic giants.
Jurlique was founded 34 years ago by two German immigrants; Jurgen and Ulrike Klein, has a turnover sitting at more than $150, and sells more than the other cosmetic brands in the AU, reported by Chief Operations Manager Jon Westover.
Westover says that there are a lot of industry monitors that keep track of all the revenue from outlets, sift through the data, and crunch the numbers to see who’s on top, and that’s Jurlique. He added that they’re directly competing with other brands, both the synthetic ones like Clarins and Clinique, as well as the more natural ones, like Aesop and L’Occitane.
The company grows its own botanicals, all 30 of them, like roses, chamomile, yarrow, and others, on their 42-hectare farm located in the Adelaide Hills, near Mylor. The farm accounts for the four tonnes of petals, flowers, and herbs that the company uses, grown with biodynamic principles and methods, and hand-picked annually.
Biodynamics is an Austrian-developed method of alternative agriculture, similar to organic farming, developed in the 1920s by Rudolf Steiner. The core idea is that healthy soil creates healthy plants, with preparations made to the soil in order to make it more conductive to growth. For Jurlique’s plants, they use 500; horns from deceased cows that have been lactating filled with manure, buried over the seasons of fall and winter, then added to the soil.
Jurlique Senior Formulator Valerie Laviolette says that natural skin care products can be harder to make since they’re more limited in choices for ingredients. Farm Production Manager Cherie Hutchinson says that all their products can be traced back to their farm in Adelaide Hills.
Westover spoke on the current market, saying that there weren’t too many natural skincare products on the market, but now there are a lot of brands competing, though not all of them are honest about their methods and materials.