Advertising Spend During The Pandemic Focused On Digital Platforms

More than half of US marketing spend has gone to digital platforms like Google, Facebook, and Amazon because of the shift to online shopping as the coronavirus pandemic pummelled various industries. If you are one of the business owners who have shifted to online marketing strategies, you can watch King Kong digital marketing reviews for more information.

Tech giants like Google, Facebook, and Amazon have benefited from the meteoric rise of digital advertising. However, this development had a negative impact on other platforms like newspapers, local television, and magazines.

Many businesses prefer online advertising because it is cheaper than other media platforms. Besides that, online advertising allows marketers to better target their audience and measure how their ads have performed. These advantages have become more evident during the coronavirus pandemic.

Businesses have minimized their advertising budgets and consumers prefer to spend their dollars on online shopping.

If there is a bright spot in the dark year of advertising, it is digital advertising. According to Group M, a unit of WPP PLC, they expect marketers to spend at least $110.1 billion on digital advertising this year alone. For the coming year, they expect US ad spending to grow by 12% to $240 billion.

If you will spare some time to watch King Kong digital marketing reviews on YouTube, you will gain an idea of the different marketing strategies that can dramatically grow your sales, leads, and conversions. Since every business is different, there are custom marketing strategies that will exactly fit your needs.