All posts by RayMWalker

The Importance Of Direct Response Marketing During The Pandemic

If there is a positive story today, it is digital marketing that has become cheaper particularly direct response. Direct response marketing is taking advantage of the cheap available space in Google, Facebook, and other online platforms. Aside from a prompt response to a king kong marketing agency review, it offers the appropriate solution to the consumer’s critical problems.

There are many traditional strategies for long-term brand-building but direct response drives customers to take action like downloading an app, purchasing a product, or buying an online curse. According to Google, it is a type of advertising campaign that had substantial year-on-year growth throughout the entire first quarter of the year.

One example is Snapchat that was protected from the effects of the coronavirus pandemic due to the strength of its direct response advertising. Snapchat’s revenue reached $462 million for the last quarter which was 44% more than the revenues from the first quarter of 2019.

Even if a business does not offer an app or online course, it can create a product that adds value to consumers like a video series or a discounted service. Facebook Ads is another way to deliver the right message at the right time. Relevant content can be created to reach people effectively without extra costs.

The king kong marketing agency review from clients is one of the powerful tools that the digital agency uses to deliver its marketing message. A positive feedback from a satisfied client can convert a user to a customer. The digital agency does not have to advertise itself as the best because the customers do it for them.

Melbourne Puzzle Map Gaining Popularity Amidst COVID-19 Lockdown

Melinda Clarke had a surprising amount of people visiting their services page recently, as people took interest in her jigsaw, The Melbourne Map, a 1000-piece puzzle of a map of the city, a labor of love made by her and artist Lewis Brownlie.

According to her, she recently had a stockpile big enough to fill a 40-foot container sell out, which was supposed to be her entire stock for the rest of 2020. When asked about The Melbourne Map puzzle, she says that the demand just spiraled out of control, with their online channels and their services page overwhelmed by interested customers.

Ms. Clarke met Mr. Brownlie one day in Melbourne, sitting on a milk crate drawing the buildings in the city, in her words, and presented her idea for the puzzle map to him. The artist agreed, estimating a piece that would take 4-6 months.

The map that would become The Melbourne Map puzzle had details on Melbourne’s CBD, inner suburbs, waterways, and the like, with 8,000 hours of research, and two and a half years’ worth of sketching and coloring, with digital colorist Sean Rodwell handling the latter to ensure everything was properly shaded.

The map has since become popular to people staying at home due to the COVID-19 pandemic, with orders coming in by the dozens. The original agreement for the distribution of the map was to have 100 copies, but after a local outlet did a spread on it, the number bumped up 20,000.

Ms. Clarke put the project on hold for a decade and a half for her abalone farm at Indented Head, before coming back to the project in 2015, after having to clean out a shed full of unneeded stuff. She then invested her savings and partly crowd-funded the 2019 iteration of The Melbourne Map, which had to be re-done from scratch due to the huge changes in the city, with Deborah Young Monk taking over the illustration work.

In order to ensure that the new map was good, the team turned to developers to ensure that they got finished versions of unfinished developments on their map.

The plan, originally, was to support Aussie manufacturers, but the closest puzzle maker they could get was in New Zealand, which they got to the day before the country locked down. With New Zealand set to re-open for business, more puzzles are to be released.

How To Manage Online Reputation During The Pandemic

It is very likely for a consumer to visit the website of a digital agency after reading king kong marketing agency review about the business. According to a survey, more than 8 in every 10 people read reviews before deciding to visit a business’s website.

There are hotels whose reputations have been tarnished by unfavourable reviews during the pandemic. Even if most hotels have stopped with guest satisfaction surveys, third-party channels have not. Most hotel guests are booking through third-party channels with robust review platforms. If the hotel receives an unfavourable review, the business can be seriously affected.

A hotel has to manage its online reputation during the pandemic. If the manager has not been responding to reviews before, it is probably time for him to do so. Writing an appropriate response to every feedback received can be an effective advertisement for future guests.

A hotel manager will feel bad to receive a review that says, it went overboard with Covid19 preparedness. It is very likely that the guest felt bad after finding that the pool is closed. Just take a deep breath and respond with class. Explain that the pool is closed because of a shelter-in-place order. The pool will be reopened as soon as the government allows them to do so.

When the review is particularly destructive and biased, move the conversation offline. An offline conversation with a guest usually results into a meeting of the minds. Once the issue has been resolved, the hotel manager can request the guest to remove the complaint from the online platform.

If the negative review violates the terms of the review platform, report it immediately. Online platforms like Trip Advisor have terms that define what reviewers are allowed and not allowed to write. It is definitely worth the effort to have a negative and biased review removed from the online platform.

Job seekers also use king kong marketing agency review to support their decision on what companies to apply to. Job seekers gain more information about the workplace from reviews than the company website. Aside from influencing a decision, reviews make a brand more credible and trustworthy.

Shoplifting Increases In New York

Grocery stores are struggling during the coronavirus pandemic. Shoplifting has increased and they receive little response from the city to stop the crime. The number of homeless people has increased tremendously and they are stealing food and other stuff. Groceries are placed in a bad position.

According to Pedro Goico, general secretary of the National Supermarket Association, store owners do not have the capability to handle theft. The police respond to calls after 3 or 4 hours. The mentally ill enter the stores because of the lack of resources from the city.

The National Supermarket Association supports the NYPD but changes need to happen. Goico points out that the police must remember that when they wore the uniform, they took an oath to protect the City of New York and its citizens. He understands that there are issues regarding the color of skin but the issues must be set aside because the people of New York and the grocery owners need them.

Police Commissioner Dermot Shea said that thefts in stores are mandatory to receive a desk appearance ticket before the individual is put back on the street. There are people who have never been in trouble before but are now stealing food so that they can eat. The police do not want to put these people in jail. However, people do the crime over and over again which is very frustrating.

The police are open to meetings with grocery owners to discuss the thefts. Goico said that he will sit down with the commissioner because the problem is bigger than desk appearance tickets. He also said that the mayor needs to take charge of the city because there are a lot of homeless and mentally ill persons. There are food drives where food is given out for free but it is not enough.

If you are accused of shoplifting or retail crime, your best option is to call MyDefence.ca immediately for your own protection. While shoplifting is considered as a lesser offense, a serious charge has consequences. The severity of the sentence will depend on the total value of stolen items which means that you are facing fines or a short amount of jail time.

Business Remains Good For The Trucking And Freight Industry

The trucking and freight industry appears to do better than the entire economy of the United States. The reason behind this is their ability to adjust with changes in the supply chain caused by the coronavirus pandemic. Business was really good for flatbed trucking in July and the spot market is also doing well.

According to the results of DAT Solutions latest survey, the trucking and freight industry is holding its own during the pandemic-induced recession. The national average rates for vans, flatbed trucks and refrigerated trucks for August are at the high marks for 2020. Disruptions in the supply chain caused by the coronavirus resulted to more freight in the spot market. Previously, demand for truckload capacity declines during this time.

The DAT survey also revealed that fleets were able to shift the types of loads they carry based on the demand of consumers. Load volumes out of the top 10 fulfilment warehouse markets rose by 25% in July. There was a surge of imported home improvement materials and stay-at-home goods throughout the supply chain. The surge was particularly noticeable at the Midwest distribution hubs including Joliet, Illinois and Indianapolis. Spot van prices increased by 10% to an average $3.11 per mile in dedicated routes like Memphis to Atlanta.

A change happened at spot market dynamics last week because of the hurricane season. After hurricane Isaias, more loads moved out of Florida which was unusual. Van volume out of Lakeland increased by 20% if compared to the week before the hurricane.

At the beginning of the pandemic, the freight market sustained traumatic decrease in volume because of less consumer demand. Unemployment rates were high and Congress failed to deliver a bipartisan solution that can stimulate demand. While there will be long term improvement for the economy to return to pre-Covid19 level of activity, the trucking economy is moving to the right direction.

For many types of equipment and materials, flatbed trucking is the right shipment option. You can choose from a variety of flatbed options according to your specifications. Traditional flatbed or expanded flatbed can be used to transport building materials, heavy construction equipment and manufacturing components.

Gloomy Days Ahead For Queensland’s Tourism Market

The Great Barrier Reef is a popular tourist destination but there is as much natural beauty that can be discovered up in the northern Australian paradise territories. The region stretching from Cairns to the Atherton Tableland is a stunning space of dramatic geography, ancient rainforests and beautiful tropical rivers. There is also a Cairns Airport to Cairns Northern Beaches airport transfer to be used as an effective transport solution.

Last July, yacht operators started to enjoy a surge in bookings as Queensland’s tourism market started to recover. However, the government of Queensland started to reimpose restrictions on the NSW border because of concerns regarding the second wave of coronavirus infections down in south Australia. With the borders closing again, a whole lot of bookings were lost.

Businesses across the state that rely on tourism were left reeling after the border closure was announced. Domestic tourism was the only source of revenue for small business enterprises after it lost $6.1 billion revenue from international tourism. For the time being, Queensland expects interstate travellers from Brisbane and other parts of the state to drive business in the region.

Businesses in Queensland that cater to tourists are some of the hardest hit by the pandemic. These businesses are dependent on tourism dollars. They expected the summer months to revitalize local businesses but since Victoria, NSW and Australian Capital Territory were still considered as Covid19 hotspots, the prospects of good business have become slim.

McNally, owner of Cumberland Charter Yachts is trying her best to drive business to the region. The company website is updated frequently but the market was not built to rely on interstate tourism. State and federal government support is helping businesses but there is the challenge of long-term impact for the community. Businesses are heading towards the summer period with no definite timeline on when restrictions will be eased. Everything is uncertain particularly since international travel restrictions are still in place.

Meanwhile, Cairns Airport to Cairns Northern Beaches airport transfer is now open for business. You have the option on whether to travel in buses or avail of private transfers. First rate comfort and safety are guaranteed on your travel from Cairns Airport to the Northern Beaches.

Man Charged With Assault After Spitting On A Police Officer

The services of an assault lawyer is considered essential during the pandemic. Lawyers need to continue in offering their services in any way they can to ensure that justice is served to people. When a person is charged with a crime, he needs a lawyer for legal representation notwithstanding the pandemic.

A 39-year old Kelowna man was arrested by the police for allegedly breaking and entering an empty home. However, during the arrest, the man spat on the face of one of the police officers. The man was charged with aggravated assault.

According to police spokesperson, Const. Jocelyn Noseworthy, spitting on a person is considered as serious assault but doing it during the pandemic is totally unacceptable. Bryan Fitzpatrick, a Kelowna defense lawyer, said that criminal law recognizes intentional application of force without consent as assault. Under the Criminal Code, spitting or coughing on anyone also amounts to assault.

Even before the pandemic, people have been charged with assault after spitting on a person. However, this issue was highlighted during the Covid-19 pandemic because of the increased concern of the virus spreading through bodily fluids.

Fitzpatrick also said that spitting or coughing unintentionally is not considered assault under the Criminal Code. It becomes an assault when there is an intent to spread a disease. Even if the victim does not get sick, the courts will see it as an aggravating factor. The court will consider the psychological harm on the victim who is worried that he has been exposed to a disease.

There is a host of examples across Canada of people who have been arrested and charged after spitting and coughing during the pandemic. In Ontario, a man was charged with assault for allegedly spitting on a store clerk. In Alberta, a man was also charged with assault after he was alleged to have coughed on a Edmonton bus driver.

If you are arrested for assault, your best option is to call the assault lawyer for legal representation. In case the lawyer’s office is closed, you can always make a call for free legal consultation. The criminal justice system is still working even during the pandemic.

Recruitment During Covid-19 Pandemic

Businesses usually adapt technology that suits their working environment. Changes are usually gradual so that they will have ample opportunity to prepare. You can read here about business automation services that can transform redundant tasks in the office. However, businesses are unprepared to meet the challenges of the Covid-19 pandemic.

Businesses are facing something different today and they have to quickly adjust to the new normal. Employees have moved from offices to their homes because of social distancing and lockdown measures implemented by governments. Businesses are unable to operate as they have done previously. They have to adopt technology in order to stay ahead.

Recruitment is one of the most challenging tasks that HR has to undertake. Technology plays a big role in recruitment today and allows HR practitioners to attract new talent. Instead of the usual personal interview, HR can use video interviews through FaceTime or Skype. By adopting this virtual approach, companies can continue to engage with top candidates.

Aside from virtual meetings and conferences, companies can still create online events for promotion. Pre-built RSVP forms can be made from scratch and posted on the company’s website or social media platforms. Aside from members of the recruitment team, business users and partners can also participate with just a click on a button.

By automating events, the company can easily track and monitor signups and capture data in real time. Instant feedback from participants can alert the company on the applicants that must be prioritized. The most promising candidates can be nurtured through post event communication.

Businesses can calculate ROI by using reporting tools. They can track the effectiveness, costs, team efforts and conversion rates from the virtual events. New processes that automate recruitment have the potential to save money and time for the business. It also speeds up recruitment time without foregoing quality.

There is no shortage of tasks that can be automated to achieve predictable execution and results. You can read more on how to automate invoicing, payroll processing, client management and warehouse inventory. An IT team can learn about your business strategies and pain points so that a system can be developed according to your unique needs and requirements.

European Ports And Warehouses Prepping For Surge In Traffic

The coronavirus has hit the global economy hard, with companies like Titan Transline being forced to completely shift their strategies for the times in order to adapt. Global demands have shifted, and trade has ground to a halt in certain places.

With demands changing, shipping changes to match. To that end, European ports and warehouses are getting ready to accept container ships coming back from Asia, returning due to demand for their cargo evaporating.

Merchandise that retailers ordered in the period during the small period when China’s economy was recovering, but before the European countries went into lockdown, are landing in ports across the region, particularly in Rotterdam, Antwerp, and Hamburg.

Large parts of Europe have practically ground to a halt due to the restrictions put in place in order to stop the spread of the pandemic. Businesses like factories and fashion stores are closed across the region, which has led to people worrying that the supply chain could see bottlenecks which could lead to consumers not getting supplies.

SeaIntelligence Consulting CEO Lars Jensen says that cargo is being dropped in Europe since no one wants them. Ports see piles of inventory, at least a month’s worth of cargo in size, and that’s an issue. Importers are going to have to deal with the overflow and the large volume of goods that they need to take delivery of, which, realistically, they won’t be able to sell all of.

The EU has 3/4ths of its goods enter by sea, while 30% of the trade in the region is by vessel, which is why any issues at the maritime terminals could ripple throughout the region’s logistics network, affecting not only companies like Titan Transline, but everyone.

Port operators say that they’re ready for the influx of cargo, without tailbacks outside of the harbors. They say that, while container volumes going into the EU from Asia will go up, they’re not going to be much more than what’s expected for the time of year, though the drop in consumer demand means that distributing them might prove to be a challenge.

Shipping company CMA CGM, which has gone on record to say that they’re willing to offload cargo at intermediate points, states that they’ll keep working on the matter as needed, but the important question is for how long that’ll be.

How To Maintain Good Oral Hygiene With Braces

Whether you have braces or not, oral health care should always be a priority. You have to brush your teeth, floss, and get regular dental checkups to maintain good oral hygiene. While wearing braces, you need to know the proper way of cleaning your teeth and the dental appliance. It is not a difficult task but it may take some time to get the hang of it. Here are some guide that may help you:

How many times should I brush?

You have to brush your teeth after eating and before going to sleep. Since you have to clean your teeth every time you chew food with sugars, you will have to brush at least three times a day. You need to take more time in brushing so you can remove the food particles and built-up dirt that hide in between your teeth and in all parts of your braces. You may visit ExeterOrthodontics.com for more brushing tips.

What’s the best toothbrush for people with braces?

Some patients use electric toothbrushes to make brushing more convenient while others stick with the manual toothbrushes as long as they choose the soft bristles. The truth is, either of the two types does not matter. What’s important is that you do a thorough job in cleaning your teeth.

What can I do if I am not home and I cannot brush my teeth?

If you cannot brush after taking a snack at a fast food chain, you have to rinse your mouth when you’re done eating. Make sure that you get rid of food particles that might get stuck around the brackets and wire. Take note, however, that rinsing alone is not a good idea for the rest of the day. You need to brush your teeth in the morning and evening.

If I don’t brush, will my orthodontist find out?

Orthodontists are experts when it comes to teeth and braces. Thus, they know who among their patients do not brush regularly. Remember, plaque causes teeth stains and your doctor will notice it. To know more about what orthodontists do, ExeterOrthodontics.com is a helpful page for more orthodontic information.