All posts by RayMWalker

The Different Types Of Theft Crimes

Theft or larceny is a common crime that occurs when someone takes away someone else’s property without permission and with the intent to permanently deprive a person of the property. However, theft can also be categorized as grand theft which is a more serious offense.

Laws in some states call theft as grand theft when the property that was taken is worth more than a minimum amount set for theft like $500 to $1,000 or more, when the property of a person is taken directly through force or fear or the property is of a particular type like cars.

Keeping a lost property may qualify as theft if the finder has reasonable opportunity to return the property to its owner. For example, John keeps a $100 bill that he found while bicycling on a deserted lane. The incident is not considered as theft. However, if John sees Charles inadvertently dropping a $100 bill as he was getting out of his car, picks it up and keeps it, he is committing theft. John knows that the $100 bill belongs to Charles and he has reasonable opportunity to return the money to the owner but did not do so.

Buying or keeping property knowing that it is stolen is a crime called receiving stolen goods. In order to convict a defendant for receiving stolen goods, the government must prove that the property in the defendant’s possession has been stolen. The government’s case usually relies on circumstantial evidence or evidence that would have alerted a reasonable person that the items are stolen.

Some states classify shoplifting as merchandise theft. A person can be charged with shoplifting if he takes goods from a store without paying for them, without the consent and knowledge of the merchant and with the intention of permanently depriving the merchant of the merchandise.

There are many kinds of theft crimes. If you are charged with theft whether it is shoplifting or grand theft, your best option is to call Donich Law for legal representation. A criminal defence lawyer knows the theft laws of the state. He has experience with cases that are similar to yours and can explain properly the relevant laws and procedures.

Using The Power Of Illustrations In Advertisements

Seasoned marketers understand the need for different kinds of strategies to catch the attention of the target audience. There are many instances when marketers prefer illustrations over videos and photographs for their advertising campaigns. An illustration can convey a message in a clear and simple way.

It is easier to attract customers through images than text. Many people do not have the patience to read information about a product or service. Images are the best way to convey a message and tell a story. A simple piece of writing can be easily enhanced by drawings and images whether the objective is to tell a story or teach a lesson.

Many advertisers use catchy slogans to express a message but illustrations add more depth and complexity. A visual image is perceived by the brain quicker than words. The human brain will likely retain the image in its memory for a longer time. Anyone who is interested in a product is more likely to be attracted by the illustrations than text.

Illustrations have always been used in children’s books because it helps develop their imagination. Illustrations are created in vivid colour to help children understand words, actions, and sentences. Young readers immediately get a vision of the characters, the mood of the story, and its setting. Children who are starting to learn how to read will find the illustrations fascinating. Even simple stories can be transformed into exciting tales that can be understood by children.

If you want proof of the power of illustrations, you can look at the advertising industry. In the competitive world of retail, the ones with the best advertisements get the customer’s attention. Even individuals who are not interested in the product can be enticed by the beauty and quality of the illustrations used in the marketing campaign. People are naturally curious when they see something that catches their eye.

Custom illustrations created by Rabinky Art can be used for different purposes. They can be used alongside text for advertising campaigns. They can be used for children’s books to entertain and educate at the same time. Even children who cannot yet read can understand a story by simply looking at the illustrations.

 

 

2020 Saw A Drop In Transborder Freight Between Canada, Mexico, And The US

Bad news for companies that handle logistics and cross-border trucking like Titan Transline, a report from the US Bureau of Transportation Statistics shows that transborder freight dropped in 2020.

According to the USBTS, 2020 saw a 13.3% dip in transborder freight compared to 2019. The data was released on March 8, 2021, which is noted as following the freight moved by air and vessel, pipeline, truck, and rail, and notes the decline’s start at the onset of the coronavirus outbreak, which continued all the way to November 2020.

The data noted that transborder freight did see a slight increase of 0.4% in December 2020.

Trucking was the preferred means of transborder shipping, accounting for 65.3% ($695bn) of 2020’s $1.06tn freight total, but even it saw a drop from 2019, having gone down by 10% compared to the preceding year.

Trucks moving across the US-Canada border moved $309bn worth of freight, accounting for 58.8% of all border freight in the north, while US-Mexico cross-border trucking accounted for $386bn of freight moved between the two countries, which is 71.1% of all border freight at the southern border.

Shipments between Canada and the US went down by 9.9%, while US-Mexico freight saw a 10.1% decline.

The busiest truck border ports in 2020 were:

  • Laredo, Texas ($163bn)
  • Detroit ($95bn)
  • Buffalo-Niagara Falls, New York ($51bn)

These three truck border ports combined accounted for 44.6% of the transborder truck freight of the entirety of 2020.

The most common truck commodities for 2020, accounting for 48.3% of the year’s total, were:

  • Computers and parts ($136bn)
  • Electrical machinery ($110bn)
  • Motor vehicles and parts ($89bn)

Trucking was the most commonly-used option for US-Canada transborder shipments for 2020, followed by rail ($79bn), pipeline ($48bn), air ($32bn), then vessel ($20bn).

Notably, the overwhelming majority (99.4%) of all the pipeline freight that moved between the US and Canada were mineral fuels, like gas and oil. Most of these travelled via the pipelines that linked Canada and Midwestern US.

US-Mexico transborder shipments were dominated by trucking ($386bn), with rail ($70bn) following at a distant second.

The data from the USBTS’s release does not have adjustments for inflation or seasonal changes.

Tiktok Getting Serious About Targeted Ads

Starting April 15, TikTok will be more aggressive about ad targeting, with changes to the platform’s ad policies, and users will have fewer options to opt-out from these.

Recode reported that users won’t be able to opt out of all targeted ads, as the ones based on the data TikTok collects from their time on the app, with the exception being people in the EU, who are protected by the EU’s GDPR.

TikTok noted, however, that this change in policy isn’t new, as it’s only in line with what Facebook, Twitter, and Snapchat have. The social media platform stated how its competition provides users no way to opt out of targeted ads based on their activities on those platforms.

Recode, however, pointed out that Facebook, Twitter, and Snapchat allow for users to delete whatever interests have been assigned to them by the platforms, while TikTok does not.

TikTok stated that they’ll continue to be transparent about their data privacy policies, and are happy to help their users understand their privacy choices via their Safety Centre.

The social media platform didn’t say what led to this change, but many are pointing out that this came at the same time Apple is getting ready to roll out an update for iOS14 that will require apps to get permissions from users for cross-app tracking, which is a big source of revenue for mobile apps, and a big source of data about mobile app users.

Notably, other platforms have also been pushing for targeted ads via changes to privacy policies or asking users outright, like what Instagram’s doing. It’s expected that the update from Apple will shake up the mobile app and the digital marketing market, so it’s being watched closely by the people invested in a king kong agency review and most people on the internet.

Australian Digital Ad Investment Bounces Back In Q4 2020

Data from the Interactive Advertising Bureau Australia, released in the Online Advertising Expenditure Report (OAER) had some good news for the Australian digital ad industry, noting that the market reached $2.94bn, a 29.7% growth in Q4 2020 compared to Q3 of the same year. This is a 20.3% increase from Q4 2019.

The data showed how all ad categories in Australia went up for the second quarter in a row, with the industry finally recovering following the decline in early 2020 due to the coronavirus pandemic.

IAM Australia CEO Gai Le Roy noted how digital ad saw a comeback in the second half of 2020, particularly in December, with marketer demand doing well across all categories, attributing it to delayed marketing expenditure, increased online activity, and news of a vaccine combined with the traditional upsurge the holiday season brings.

Highlights of Q4 2020 for digital marketing include:

  • General display went up by 26.8%, while search went up by 21.1%
  • Display saw its share of all Australian digital ad expenditure go up to 41% from 39%, with all display formats seeing increase
  • Video advertising went up 41% in Q4 2020 compared to Q4 2019
  • Retailer ads accounted for 18.5% of the display market, compared to 11.7%
  • Auto advisers didn’t do so hot, going down to 10.8% in 2020 from 14.7% in 2019
  • CY 2020 saw digital ad investment total to $9.5bn, a 2% increase from CY 2019
  • Search advertising went up by 2.8%, supported by digital video investment going up by 17.2%

The rebound that the digital marketing industry is seeing is good for people invested in things like a king kong advertising review, showing that there is a silver lining to the pandemic cloud.

 

A Few Types Of Illustrations Worth Knowing

People think about certain things whenever they hear the word ‘illustration’. Some people think of drawings that act as precursors to animations, and the like. While not entirely wrong, it’s a gross oversimplification, as illustration works well as an umbrella term for different kinds of art.

What is an illustration?

Illustrations are all about telling a story. That’s why things like an Editorial Illustration are commonly accompanied by text, as illustrations are useful in providing better comprehension. With the development of technology, there are more ways to be an illustrator.

The idea behind illustrations is to make an image that communicates a message, though the presentation varies wildly.

Kinds of illustrations

Pencil illustrations

One of the classic types of illustrations, paper and pencil is the traditional manner with which a lot of people start with. There’s a lot of variation with the paper and pencil that can be used, though the general techniques are relatively standard.

Pencil illustrations are often taught in art classes and are commonly used for practice. Thanks to the fact that this particular style uses common tools, this is one of the cheaper kinds of illustration and a great starting point.

Lithography

A bit more unusual, lithography isn’t that particularly well-known but seen a lot. Lithography is unique due to the fact that it utilizes a specialized surface, like metal, in order to create the illustration, with the idea being printing on a surface where they can control where the ink goes.

Traditionally, this used oil and more messy products, but now it uses hydrophobic substances. It was historically used to create and copy play scripts.

Digital illustrations

Modern advancements in technology have allowed for digital illustrations, making it easier for people to make something like an Editorial Illustration and the like. This one covers any illustration that’s made with digital tools.

There’s a lot of devices and software that can be used for this one, with some opting for digital drawing tablets. Regardless, the idea is drawing illustrations with the use of a digital platform.

This particular kind is growing in popularity thanks to the fact that the tools needed are becoming increasingly easy to buy and use. It’s good for correcting errors and accommodating different styles, with capabilities expected to grow in variety and range with time.

The Importance Of Location When Hosting A Conference

There is a long list of details that must be taken into consideration when hosting a conference but the single most important factor to ensure success is the proper choice for Brisbane venue hire. It is not easy to inspire potential attendees particularly with their busy schedules but by hosting the event in an outdoor space that perfectly blends with the natural environment, people will be encouraged to attend.

Conferences are time consuming and often expensive for both hosts and attendees. This means that the host must offer something interesting that attendees cannot resist. The conference venue must be accessible to different transportation options. Before finalizing the location, it is important to ensure that there is minimal traffic with a spacious parking area.

If an outdoor event with nature as the backdrop is not possible, a good option will be an air-conditioned space that is equipped with the latest audio-visual technology. Since what is being hosted is a conference, the theme of the venue must convey a professional message. There are function rooms that are highly suitable to conferences with all the necessary equipment that ensure efficiency and convenience.

A seamless Wi-Fi connection must be available in the event space including breakout areas. There must be on-site support to address any technical issues. A poor W-Fi connection can be frustrating to attendees who want to be connected to the outside world. If the theme of the conference involves something that is confidential and private, security of the network must be one of the main priorities.

Aside from a proper location, one of the factors that can spell a difference is the proper choice of speakers. People do not attend conferences because of the skills of the caterer; they attend because they want to hear the speaker. Choose a speaker that attendees can’t resist listening too and interacting with.

By paying attention to even the simplest details, hosting a conference is guaranteed to be a success. It is important to make an ocular inspection of the venue months before the conference. By doing so, you will be able to determine whatever services and amenities are lacking and must be provided accordingly.

Amazon And Google Reports Great Numbers Thanks To Rebound In Q4 2020 Ad Spend

Amazon and Google posted their Q4 2020 earnings in early February 2021, which saw both tech giants reporting great numbers in spite of the coronavirus outbreak thanks to a rebound in ad expenditure in the last parts of the year.

Amazon

Amazon reported a slight drop in its shares following its first $100bn quarter thanks to a great holiday season and surge in shopping during the pandemic.

The company’s ‘other’ category, which is primarily advertising and marketing, managed to bring in $7.9bn revenue, which is a 64% increase from 2019.

Amazon Chief Financial Officer Brian Olsavsky reported that the company saw ad expenditure make a comeback as 2020 progressed, noting how their moving of Prime Day to the last quarter of 2020 got a lot of attention.

Analysts say that Amazon’s foothold in the ad industry continued in 2020, with a survey of senior ad buyers in the US, who account for $15bn in US ad expenditure, saying that they believe Amazon will be the lead market share gaining company for 2021 and 2022.

Google

Google’s parent company, Alphabet reported a 6% increase in share value following the market opening.

Google itself saw revenue go up by 23% year-on-year in 2020, an indicator of how well its ad business bounced back following the slowdown during Q2 2020, in the midst of the worst of the coronavirus outbreak.

Google ad revenue for Q4 2020 went up to $46.20bn, up 22% from Q4 2019’s $37.93bn. Experts say that it’s a sign of the comeback following the COVID-19 pandemic, where advertisers cut down on ad spending, which was reflected in king kong advertising reviews and the like.

YouTube ads reported a record revenue of $6.89bn in Q4 2020, a 46% increase from Q4 2019. Executives also noted that there were more viewers, and spent more time watching videos.

 

The Benefits Of Online Reviews For Digital Marketing

Everyone has an opinion. Online platforms have made it easier than ever for those opinions to be shared and heard.

In turn, this means that online reviews have become a key part of businesses’ marketing strategies, as they are, effectively, the word-of-mouth, feedback, and criticisms of customers.

Online reviews can do a lot for digital marketing.

Brand credibility

People are social creatures by nature, so we’re more likely to go for something if others say it’s good. When researching for a product or service, customer reviews can do a lot to inform potential customers and sway their purchasing decisions.

Good online reviews build credibility, as they’re basically your customers going “this is good” about your business.

Insight

People want to be properly informed when making purchasing decisions, which is why customer reviews are so popular. They provide insight into the business, product, and/or service in question, including the bad parts.

A channel for communication

Responding to reviews well, whether positive or negative, builds your business’ reputation online, as it basically gives your brand a voice. Expressing gratitude and appreciate for positive reviews while addressing the criticisms made in negative reviews is one of the best ways to foster trust in your brand.

Local SEO

Google loves fresh and original content. Online reviews are the opinion of customers, coloured by their experiences and idiosyncrasies.

In other words, no king kong advertising review is ever the same as another, which means that it’s the kind of fresh and original content that Google and other search engines love to crawl for.

San Diego County Rally In Support Of Businesses

Law firms like Donich Law have defended complex criminal offenses ranging from fraud, theft, assault, sexual assault and internet. They have discreetly shielded professionals from prosecution to protect everything they have worked for particularly their money, education, employment and reputation. Most of the time, results are delivered without the time and costs associated to a trial.

Meanwhile, in San Diego, Supervisor Jim Desmond organized a rally to urge Board of Supervisors and Governor Gavin Newsom to allow businesses to remain open in spite of the state-mandated restrictions by the most restrictive Purple Tier. Supervisor Desmond who is leading the fight at the local level said that businesses are being punished even if they follow all the protocols.

The lockdowns that have been pushed by health officials have severe unintended consequences. In San Diego county, drug overdoses are tripling. A substantial increase in suicide attempts, physical abuse and sexual abuse has been noticed at Rady Children Hospital. Internet crimes against children have also increased because children are spending more time online. Kids are suffering mentally and physically.

Businesses that were forced to close were not located in communities where the coronavirus has spread. There are businesses that have successful operations without spreading Covid-19. From the point of view of the people in El Cajon, they do not intend to politicize the situation. It must not be a choice between saving lives and saving businesses because the people believe that they could do both.

Bills Wells, the mayor of El Cajon, Richard Bailey, the mayor of Coronado, Justin Hart, a data expert and business owners attended the rally and expressed their opposition to the state-mandated restrictions. Business owners are asking why Gavin Newsom is intentionally shutting down businesses instead of supporting them. People are already frustrated with the lockdowns associated to the coronavirus pandemic and they do not want businesses to close again.

Do not hesitate to call Donich Law if you have been charged with a criminal offense.  There is always a lawyer who will support you during the most difficult period of your life. Legal protection that are designed to ensure that you are treated fairly are in place.