Benefits Of Using Artificial Intelligence In Digital Marketing

Marketers generally rely on SEO, social media, paid advertising, blogs and email marketing to gain leads and eventually conversions. However, things have changed because consumers are now becoming more dependent on online reviews to make a confident decision. Meanwhile, there are also King Kong agency reviews that aim to attract tech talents to join the company.

Every marketer must be updated with recent digital marketing developments to gain awareness for the brand. There are lots of marketing opportunities for organizations that use artificial intelligence (AI). Examples are companies like Uber, Microsoft, Pizza Hut and others that are using AI in automating various activities.

When used in digital marketing, AI can examine consumer behaviour and search patterns from social media and blogging platforms. AI can assist businesses to understand the behaviour of consumers and how they discover products and services.

Chatbots are the ideal example of AI in practice. Chatbots are virtual assistants that can be used for instant messaging to interact with customers in real time. Some of the benefits that can be gained include outstanding service, 24/7 responses, automation of repetitive tasks and satisfactory customer experience.

The Facebook messenger bot with natural language processing software being used by Mastercard assists in determining what customers want and responds accordingly. By 2020, Innovation Enterprise expects that 85% of customer service will be powered through chatbots.

When AI is used to automate advertisement buying, it will remove the need for human negotiations, manual insertion orders and requests for proposals. When advertising is programmed, it can lead to higher conversions but lower acquisition costs. Programmatic advertising is also faster and more efficient.

By 2020, ComScore expects that 50% of all searches per month will carried out through voice search. Voice shopping is predicted to surge from $2 billion to $40 billion by 2022. Businesses must rethink their digital marketing strategies to voice search.

Because of the developments in digital marketing, digital agencies are expected to compete for quality tech talents. They know that potential candidates are reading King Kong online agency reviews to determine the best possible job with opportunities for growth and advancement. They search for inside stories from the reviews left by employees.