Category Archives: Employee Reviews

Australian Advertising Industry Set To Get An Ethics Review

With the ubiquity of advertising, with things like King Kong advertising review being commonplace, the Australian advertising industry has decided to open their code of ethics for a full review and consultation.

Australian Association of National Advertisers (AANA) CEO John Broome recently explained the move, saying that the association has changed their official definition of advertising in order to stay updated with advances in technology and other fields. He stated that to ensure that the codes apply to the newest forms of marketing, covering things like user generated content on brand sites and the like, as well as influencer marketing on social media, which has been growing rapidly in the past few years.

AANA’s overarching self-regulatory code is designed with the goal of making sure that ensure ads and other forms of marketing are decent, ethical, legal, and, truthful, and are up to par when compared to the standards of the advertising industry at large. It’ll cover any material that advertisers have any sort of reasonable degree of control over, and will cover to all media and digital platform.

With the ever growing popularity of online reviews like King Kong advertising review, and new forms of marketing, Broom stated that they want to get opinions as to whether or not the AANA’s code of ethics has sufficiently evolved in their application and scope to meet with the new challenges in the industry. On top of that, he says, they’re looking to see if the codes properly reflect contemporary community standards and concerns when it comes to concerns like gender portrayal, treatment of minors, sexual appeal in advertising, as well as the treatment of other groups.

The process has already started, with the AANA having released a discussion paper for its stakeholders.

Notably, this review comes following the recent AANA chair appointment of Martin Brown, Nestle Oceania’s Director of Ebusiness, Strategy and Marketing. Brown replaced Matt Tapper, Lion’s Managing Director of Global Markets.

Other recent appointments included Aisling Finch; Google’s Director of Marketing, Martine Jager; Westpac Chief Digital and Marketing Officer, and Tegan Flanagan; Lion’s External Relations and Corporate Communications Director.

 

The Link Between Positive Employee Reviews And Customer Satisfaction  

Job seekers can find King Kong agency reviews through Glassdoor, an employer review site. The site includes millions of insights about jobs, salaries, company ratings and reviews which are very important when deciding on the best place to work. Glassdoor has also quantified the importance of work satisfaction on retention, ability to attract new talent, stock performance and many more.

Customers are very important to the success of a business. In the 20th century, department store tycoons coined the phrase “the customer is always right” to show the importance of customers. However, as company leaders strive to put their customers first, latest studies reveal that business success can also be achieved through happy and engaged employees.

There is a strong statistical link between positive employee reviews reported on Glassdoor and customer satisfaction. Happy employees are associated to companies that deliver increased customer satisfaction. Positive reviews are very important for industries that have closer contact between their employees and customers like tourism, retail, restaurants, health care and financial services.

For example, in the retail, food service and health care sectors where employees and customers routinely interact, a one star improvement in the Glassdoor ratings may result to a 3.2 point increase in customer satisfaction. Sales associates, cashiers, baristas and bank tellers are the best examples of service-oriented labour pool whose personal experiences with company culture impact on customers.

While software engineers and warehouse staff very rarely deals with customers, their job satisfaction can impact on brand image. A study of hundreds of employers reveals that there are employers who stand out with both high employee satisfaction and high customer satisfaction.

Glassdoor reviews show the strong link between employee and customer satisfaction. A Johnson & Johnson review posted by an employee states that they are team players and get things done immediately which allow them to serve their customers better.

Job seekers can find King Kong agency reviews through Glassdoor, a platform to find new and qualified talent. Prospective employees can obtain information about the digital agency through the reviews posted by their present and former employees. Most of the reviews are helpful in making a big employment decision.