Category Archives: marketing

The Importance Of Direct Response Marketing During The Pandemic

If there is a positive story today, it is digital marketing that has become cheaper particularly direct response. Direct response marketing is taking advantage of the cheap available space in Google, Facebook, and other online platforms. Aside from a prompt response to a king kong marketing agency review, it offers the appropriate solution to the consumer’s critical problems.

There are many traditional strategies for long-term brand-building but direct response drives customers to take action like downloading an app, purchasing a product, or buying an online curse. According to Google, it is a type of advertising campaign that had substantial year-on-year growth throughout the entire first quarter of the year.

One example is Snapchat that was protected from the effects of the coronavirus pandemic due to the strength of its direct response advertising. Snapchat’s revenue reached $462 million for the last quarter which was 44% more than the revenues from the first quarter of 2019.

Even if a business does not offer an app or online course, it can create a product that adds value to consumers like a video series or a discounted service. Facebook Ads is another way to deliver the right message at the right time. Relevant content can be created to reach people effectively without extra costs.

The king kong marketing agency review from clients is one of the powerful tools that the digital agency uses to deliver its marketing message. A positive feedback from a satisfied client can convert a user to a customer. The digital agency does not have to advertise itself as the best because the customers do it for them.

How To Manage Online Reputation During The Pandemic

It is very likely for a consumer to visit the website of a digital agency after reading king kong marketing agency review about the business. According to a survey, more than 8 in every 10 people read reviews before deciding to visit a business’s website.

There are hotels whose reputations have been tarnished by unfavourable reviews during the pandemic. Even if most hotels have stopped with guest satisfaction surveys, third-party channels have not. Most hotel guests are booking through third-party channels with robust review platforms. If the hotel receives an unfavourable review, the business can be seriously affected.

A hotel has to manage its online reputation during the pandemic. If the manager has not been responding to reviews before, it is probably time for him to do so. Writing an appropriate response to every feedback received can be an effective advertisement for future guests.

A hotel manager will feel bad to receive a review that says, it went overboard with Covid19 preparedness. It is very likely that the guest felt bad after finding that the pool is closed. Just take a deep breath and respond with class. Explain that the pool is closed because of a shelter-in-place order. The pool will be reopened as soon as the government allows them to do so.

When the review is particularly destructive and biased, move the conversation offline. An offline conversation with a guest usually results into a meeting of the minds. Once the issue has been resolved, the hotel manager can request the guest to remove the complaint from the online platform.

If the negative review violates the terms of the review platform, report it immediately. Online platforms like Trip Advisor have terms that define what reviewers are allowed and not allowed to write. It is definitely worth the effort to have a negative and biased review removed from the online platform.

Job seekers also use king kong marketing agency review to support their decision on what companies to apply to. Job seekers gain more information about the workplace from reviews than the company website. Aside from influencing a decision, reviews make a brand more credible and trustworthy.

Benefits Of Using Artificial Intelligence In Digital Marketing

Marketers generally rely on SEO, social media, paid advertising, blogs and email marketing to gain leads and eventually conversions. However, things have changed because consumers are now becoming more dependent on online reviews to make a confident decision. Meanwhile, there are also King Kong agency reviews that aim to attract tech talents to join the company.

Every marketer must be updated with recent digital marketing developments to gain awareness for the brand. There are lots of marketing opportunities for organizations that use artificial intelligence (AI). Examples are companies like Uber, Microsoft, Pizza Hut and others that are using AI in automating various activities.

When used in digital marketing, AI can examine consumer behaviour and search patterns from social media and blogging platforms. AI can assist businesses to understand the behaviour of consumers and how they discover products and services.

Chatbots are the ideal example of AI in practice. Chatbots are virtual assistants that can be used for instant messaging to interact with customers in real time. Some of the benefits that can be gained include outstanding service, 24/7 responses, automation of repetitive tasks and satisfactory customer experience.

The Facebook messenger bot with natural language processing software being used by Mastercard assists in determining what customers want and responds accordingly. By 2020, Innovation Enterprise expects that 85% of customer service will be powered through chatbots.

When AI is used to automate advertisement buying, it will remove the need for human negotiations, manual insertion orders and requests for proposals. When advertising is programmed, it can lead to higher conversions but lower acquisition costs. Programmatic advertising is also faster and more efficient.

By 2020, ComScore expects that 50% of all searches per month will carried out through voice search. Voice shopping is predicted to surge from $2 billion to $40 billion by 2022. Businesses must rethink their digital marketing strategies to voice search.

Because of the developments in digital marketing, digital agencies are expected to compete for quality tech talents. They know that potential candidates are reading King Kong online agency reviews to determine the best possible job with opportunities for growth and advancement. They search for inside stories from the reviews left by employees.

 

Fake 5-Star Reviews To Boost Sales Of 3rd Party Sellers In Amazon

In today’s world where almost everyone is dependent on the internet, reviews matter for those who are looking for employment, products, services and many more. For example, a job seeker will search for King Kong reviews to learn more about the company’s working conditions while a consumer will make the effort to read product reviews before making an informed purchase decision.

Jessica, not her real name, is an Amazon customer who spent more than $15,000 on Halloween decorations, queen-size inflatable mattress, 3 vacuum cleaners, 6 desk chairs and 26 pairs of ear buds. Most of the products were cheaply made but Jessica gave them 5-star reviews. The companies that sell the products through Amazon reimbursed Jessica for her purchases.

Jessica told Buzzfeed that her 5-star reviews with photos and a video is not gaming the system.  She wants the brands to grow in Amazon’s massive marketplace. Third-party sellers need good reviews and high search ranking to make it to Amazon. However, attracting genuine customers is tough and some of the 3rd party sellers use bribes that they usually get away with.

Amazon has already banned the system of providing free products in exchange for reviews. Jessica requested for anonymity because she fears that Amazon may suspend her account. Sellers reach out to Jessica through targeted Facebook ads with dedicated review groups with thousands of members. Jessica is given instructions to purchase their products through Amazon and leave a 5-star review.

As far as Amazon is concerned, Jessica’s actions are legitimate. She uses her own Amazon account to make purchases. Her reviews are considered as verified purchase. After the sellers have confirmed that Jessica has made a 5-star review, they reimburse her through PayPal or Amazon gift card.

Consultants who work with 3rd party sellers in Amazon say that the system is being exploited by bad actors without any consequences. Jessica and other reviewers benefit from sellers who are willing to cheat.

Aside from search ranking, King Kong reviews have a huge impact on job seekers. People who are seeking for employment opportunities usually check out reviews to determine which companies prioritize work-life balance and career growth and whether the pay is good.

Calgary Tech Companies Join Forces To Host Major Hiring Fair 

Most job seekers today search for jobs in sites like Indeed and Glassdoor. However, do not just look at the job description but read the reviews that reflect on the company’s culture. For example, King Kong reviews that were posted by its employees will help you manage your expectations before submitting an application.

Seven technology companies in Calgary are combining their forces to host a major hiring fair. Tech West Collective is composed of Calgary’s biggest and most successful tech companies like Benevity that has grown from 70 employees to almost 500 employees over the past 3 years.

Another company, Showpass, an event ticketing company has expanded dramatically that it expects its headcount to double from 40 to 80 by the end of the year. Alberta-based bank ATB Financial has invested heavily in fintech and innovation to become more modern and competitive.

The first major initiative of Tech West Collective is the hiring fair to fill up more than 200 vacant positions between them. According to Tom Short, founder of Kudos, a Tech West member, the company needs at least 30 to 40 people for the 1st quarter of next year. Kudos has developed peer-to-peer employee recognition software program that is being used in 80 countries across the world.

According to Calgary Economic Development, there are more than 2,000 vacant positions in the city for software engineers, data scientists and programming, development and technology roles. Surprisingly, the city has an overall unemployment rate of 7.2%.

Calgary-based tech companies are struggling to find top talent in technology because they are competing against Toronto, Vancouver and Montreal. The tech sector continues to recruit locally and internationally for positions that are difficult to fill up. Tech West Collective wants to increase awareness locally that there are other vacant positions that do not require tech skills like marketing and customer support roles.

One of the strategies that companies use today is to post employment opportunities at job sites. Meanwhile, people with tech skills can read King Kong reviews to have a fair idea on how to negotiate for salary and benefits. This way, the job seeker does not overvalue or undervalue his skills.

The Link Between Positive Employee Reviews And Customer Satisfaction  

Job seekers can find King Kong agency reviews through Glassdoor, an employer review site. The site includes millions of insights about jobs, salaries, company ratings and reviews which are very important when deciding on the best place to work. Glassdoor has also quantified the importance of work satisfaction on retention, ability to attract new talent, stock performance and many more.

Customers are very important to the success of a business. In the 20th century, department store tycoons coined the phrase “the customer is always right” to show the importance of customers. However, as company leaders strive to put their customers first, latest studies reveal that business success can also be achieved through happy and engaged employees.

There is a strong statistical link between positive employee reviews reported on Glassdoor and customer satisfaction. Happy employees are associated to companies that deliver increased customer satisfaction. Positive reviews are very important for industries that have closer contact between their employees and customers like tourism, retail, restaurants, health care and financial services.

For example, in the retail, food service and health care sectors where employees and customers routinely interact, a one star improvement in the Glassdoor ratings may result to a 3.2 point increase in customer satisfaction. Sales associates, cashiers, baristas and bank tellers are the best examples of service-oriented labour pool whose personal experiences with company culture impact on customers.

While software engineers and warehouse staff very rarely deals with customers, their job satisfaction can impact on brand image. A study of hundreds of employers reveals that there are employers who stand out with both high employee satisfaction and high customer satisfaction.

Glassdoor reviews show the strong link between employee and customer satisfaction. A Johnson & Johnson review posted by an employee states that they are team players and get things done immediately which allow them to serve their customers better.

Job seekers can find King Kong agency reviews through Glassdoor, a platform to find new and qualified talent. Prospective employees can obtain information about the digital agency through the reviews posted by their present and former employees. Most of the reviews are helpful in making a big employment decision.

How ToPurchase From Online Car Parts Supplier

A few clicks on the internet will lead you to a long list of online sellers, such asTDot Performance and other suppliers. If you have been used to traditional shopping, it’s about time you experience the convenience of online shopping. Here are some ideas on how to shop online.

Determine what you need

Before you can do your online shopping for car parts, it is only right to determine first what you need. If you are not sure, you can ask a qualified auto mechanic for ideas.

Search online

Once you determine your needed car parts, it’s time for you to start looking for a reliable car part supplier such as TDot Performance. You will be amazed at the number of online suppliers waiting for you to shop from them. Make sure that you will shop from a reputable supplier that is trusted by more buyers. Read testimonials from customers to be sure.

Create an account

If you have already decided on a particular car parts supplier, you can start your shopping by signing up and logging in to your account. The good thing about signing up to an online supplier’s page is that you get exclusive deals and discounts that aresolely offered to members only. By having an account, you can easily track your orders or mark some items so you can get back to them once you decided to finally place a purchase.

Secure shopping

With all its advantages and convenience, internet sites and shops are susceptible to fraud and hacking. This is the reason why you have to be careful and only entrust your bank details and personal info from online sellers that guarantee secure shopping and online transaction. Once again, read customer testimonials to find out what other customers have to say about their shopping experience with your target online shop.

Track orders

When you are done with your shopping, all you have to do is wait for your orders to get to your doorstep. There are online sellers, such as TDot Performance that offer free shipping so you get to save money out of your orders. While waiting, you can also track your orders online.