Category Archives: Reviews

Amazon And Google Reports Great Numbers Thanks To Rebound In Q4 2020 Ad Spend

Amazon and Google posted their Q4 2020 earnings in early February 2021, which saw both tech giants reporting great numbers in spite of the coronavirus outbreak thanks to a rebound in ad expenditure in the last parts of the year.

Amazon

Amazon reported a slight drop in its shares following its first $100bn quarter thanks to a great holiday season and surge in shopping during the pandemic.

The company’s ‘other’ category, which is primarily advertising and marketing, managed to bring in $7.9bn revenue, which is a 64% increase from 2019.

Amazon Chief Financial Officer Brian Olsavsky reported that the company saw ad expenditure make a comeback as 2020 progressed, noting how their moving of Prime Day to the last quarter of 2020 got a lot of attention.

Analysts say that Amazon’s foothold in the ad industry continued in 2020, with a survey of senior ad buyers in the US, who account for $15bn in US ad expenditure, saying that they believe Amazon will be the lead market share gaining company for 2021 and 2022.

Google

Google’s parent company, Alphabet reported a 6% increase in share value following the market opening.

Google itself saw revenue go up by 23% year-on-year in 2020, an indicator of how well its ad business bounced back following the slowdown during Q2 2020, in the midst of the worst of the coronavirus outbreak.

Google ad revenue for Q4 2020 went up to $46.20bn, up 22% from Q4 2019’s $37.93bn. Experts say that it’s a sign of the comeback following the COVID-19 pandemic, where advertisers cut down on ad spending, which was reflected in king kong advertising reviews and the like.

YouTube ads reported a record revenue of $6.89bn in Q4 2020, a 46% increase from Q4 2019. Executives also noted that there were more viewers, and spent more time watching videos.

 

The Benefits Of Online Reviews For Digital Marketing

Everyone has an opinion. Online platforms have made it easier than ever for those opinions to be shared and heard.

In turn, this means that online reviews have become a key part of businesses’ marketing strategies, as they are, effectively, the word-of-mouth, feedback, and criticisms of customers.

Online reviews can do a lot for digital marketing.

Brand credibility

People are social creatures by nature, so we’re more likely to go for something if others say it’s good. When researching for a product or service, customer reviews can do a lot to inform potential customers and sway their purchasing decisions.

Good online reviews build credibility, as they’re basically your customers going “this is good” about your business.

Insight

People want to be properly informed when making purchasing decisions, which is why customer reviews are so popular. They provide insight into the business, product, and/or service in question, including the bad parts.

A channel for communication

Responding to reviews well, whether positive or negative, builds your business’ reputation online, as it basically gives your brand a voice. Expressing gratitude and appreciate for positive reviews while addressing the criticisms made in negative reviews is one of the best ways to foster trust in your brand.

Local SEO

Google loves fresh and original content. Online reviews are the opinion of customers, coloured by their experiences and idiosyncrasies.

In other words, no king kong advertising review is ever the same as another, which means that it’s the kind of fresh and original content that Google and other search engines love to crawl for.