Category Archives: Tips

The Importance Of Location When Hosting A Conference

There is a long list of details that must be taken into consideration when hosting a conference but the single most important factor to ensure success is the proper choice for an events venue. It is not easy to inspire potential attendees particularly with their busy schedules but by hosting the event in an outdoor space that perfectly blends with the natural environment, people will be encouraged to attend.

Conferences are time consuming and often expensive for both hosts and attendees. This means that the host must offer something interesting that attendees cannot resist. The conference venue must be accessible to different transportation options. Before finalizing the location, it is important to ensure that there is minimal traffic with a spacious parking area.

If an outdoor event with nature as the backdrop is not possible, a good option will be an air-conditioned space that is equipped with the latest audio-visual technology. Since what is being hosted is a conference, the theme of the venue must convey a professional message. There are function rooms that are highly suitable to conferences with all the necessary equipment that ensure efficiency and convenience.

A seamless Wi-Fi connection must be available in the event space including breakout areas. There must be on-site support to address any technical issues. A poor W-Fi connection can be frustrating to attendees who want to be connected to the outside world. If the theme of the conference involves something that is confidential and private, security of the network must be one of the main priorities.

Aside from a proper location, one of the factors that can spell a difference is the proper choice of speakers. People do not attend conferences because of the skills of the caterer; they attend because they want to hear the speaker. Choose a speaker that attendees can’t resist listening too and interacting with.

By paying attention to even the simplest details, hosting a conference is guaranteed to be a success. It is important to make an ocular inspection of the venue months before the conference. By doing so, you will be able to determine whatever services and amenities are lacking and must be provided accordingly.

Amazon And Google Reports Great Numbers Thanks To Rebound In Q4 2020 Ad Spend

Amazon and Google posted their Q4 2020 earnings in early February 2021, which saw both tech giants reporting great numbers in spite of the coronavirus outbreak thanks to a rebound in ad expenditure in the last parts of the year.

Amazon

Amazon reported a slight drop in its shares following its first $100bn quarter thanks to a great holiday season and surge in shopping during the pandemic.

The company’s ‘other’ category, which is primarily advertising and marketing, managed to bring in $7.9bn revenue, which is a 64% increase from 2019.

Amazon Chief Financial Officer Brian Olsavsky reported that the company saw ad expenditure make a comeback as 2020 progressed, noting how their moving of Prime Day to the last quarter of 2020 got a lot of attention.

Analysts say that Amazon’s foothold in the ad industry continued in 2020, with a survey of senior ad buyers in the US, who account for $15bn in US ad expenditure, saying that they believe Amazon will be the lead market share gaining company for 2021 and 2022.

Google

Google’s parent company, Alphabet reported a 6% increase in share value following the market opening.

Google itself saw revenue go up by 23% year-on-year in 2020, an indicator of how well its ad business bounced back following the slowdown during Q2 2020, in the midst of the worst of the coronavirus outbreak.

Google ad revenue for Q4 2020 went up to $46.20bn, up 22% from Q4 2019’s $37.93bn. Experts say that it’s a sign of the comeback following the COVID-19 pandemic, where advertisers cut down on ad spending, which was reflected in king kong advertising reviews and the like.

YouTube ads reported a record revenue of $6.89bn in Q4 2020, a 46% increase from Q4 2019. Executives also noted that there were more viewers, and spent more time watching videos.

 

The Benefits Of Online Reviews For Digital Marketing

Everyone has an opinion. Online platforms have made it easier than ever for those opinions to be shared and heard.

In turn, this means that online reviews have become a key part of businesses’ marketing strategies, as they are, effectively, the word-of-mouth, feedback, and criticisms of customers.

Online reviews can do a lot for digital marketing.

Brand credibility

People are social creatures by nature, so we’re more likely to go for something if others say it’s good. When researching for a product or service, customer reviews can do a lot to inform potential customers and sway their purchasing decisions.

Good online reviews build credibility, as they’re basically your customers going “this is good” about your business.

Insight

People want to be properly informed when making purchasing decisions, which is why customer reviews are so popular. They provide insight into the business, product, and/or service in question, including the bad parts.

A channel for communication

Responding to reviews well, whether positive or negative, builds your business’ reputation online, as it basically gives your brand a voice. Expressing gratitude and appreciate for positive reviews while addressing the criticisms made in negative reviews is one of the best ways to foster trust in your brand.

Local SEO

Google loves fresh and original content. Online reviews are the opinion of customers, coloured by their experiences and idiosyncrasies.

In other words, no king kong advertising review is ever the same as another, which means that it’s the kind of fresh and original content that Google and other search engines love to crawl for.

San Diego County Rally In Support Of Businesses

Law firms like Donich Law have defended complex criminal offenses ranging from fraud, theft, assault, sexual assault and internet. They have discreetly shielded professionals from prosecution to protect everything they have worked for particularly their money, education, employment and reputation. Most of the time, results are delivered without the time and costs associated to a trial.

Meanwhile, in San Diego, Supervisor Jim Desmond organized a rally to urge Board of Supervisors and Governor Gavin Newsom to allow businesses to remain open in spite of the state-mandated restrictions by the most restrictive Purple Tier. Supervisor Desmond who is leading the fight at the local level said that businesses are being punished even if they follow all the protocols.

The lockdowns that have been pushed by health officials have severe unintended consequences. In San Diego county, drug overdoses are tripling. A substantial increase in suicide attempts, physical abuse and sexual abuse has been noticed at Rady Children Hospital. Internet crimes against children have also increased because children are spending more time online. Kids are suffering mentally and physically.

Businesses that were forced to close were not located in communities where the coronavirus has spread. There are businesses that have successful operations without spreading Covid-19. From the point of view of the people in El Cajon, they do not intend to politicize the situation. It must not be a choice between saving lives and saving businesses because the people believe that they could do both.

Bills Wells, the mayor of El Cajon, Richard Bailey, the mayor of Coronado, Justin Hart, a data expert and business owners attended the rally and expressed their opposition to the state-mandated restrictions. Business owners are asking why Gavin Newsom is intentionally shutting down businesses instead of supporting them. People are already frustrated with the lockdowns associated to the coronavirus pandemic and they do not want businesses to close again.

Do not hesitate to call Donich Law if you have been charged with a criminal offense.  There is always a lawyer who will support you during the most difficult period of your life. Legal protection that are designed to ensure that you are treated fairly are in place.

 

Advertising Spend During The Pandemic Focused On Digital Platforms

More than half of US marketing spend has gone to digital platforms like Google, Facebook, and Amazon because of the shift to online shopping as the coronavirus pandemic pummelled various industries. If you are one of the business owners who have shifted to online marketing strategies, you can watch King Kong digital marketing reviews for more information.

Tech giants like Google, Facebook, and Amazon have benefited from the meteoric rise of digital advertising. However, this development had a negative impact on other platforms like newspapers, local television, and magazines.

Many businesses prefer online advertising because it is cheaper than other media platforms. Besides that, online advertising allows marketers to better target their audience and measure how their ads have performed. These advantages have become more evident during the coronavirus pandemic.

Businesses have minimized their advertising budgets and consumers prefer to spend their dollars on online shopping.

If there is a bright spot in the dark year of advertising, it is digital advertising. According to Group M, a unit of WPP PLC, they expect marketers to spend at least $110.1 billion on digital advertising this year alone. For the coming year, they expect US ad spending to grow by 12% to $240 billion.

If you will spare some time to watch King Kong digital marketing reviews on YouTube, you will gain an idea of the different marketing strategies that can dramatically grow your sales, leads, and conversions. Since every business is different, there are custom marketing strategies that will exactly fit your needs.

The Importance Of Direct Response Marketing During The Pandemic

If there is a positive story today, it is digital marketing that has become cheaper particularly direct response. Direct response marketing is taking advantage of the cheap available space in Google, Facebook, and other online platforms. Aside from a prompt response to a king kong marketing agency review, it offers the appropriate solution to the consumer’s critical problems.

There are many traditional strategies for long-term brand-building but direct response drives customers to take action like downloading an app, purchasing a product, or buying an online curse. According to Google, it is a type of advertising campaign that had substantial year-on-year growth throughout the entire first quarter of the year.

One example is Snapchat that was protected from the effects of the coronavirus pandemic due to the strength of its direct response advertising. Snapchat’s revenue reached $462 million for the last quarter which was 44% more than the revenues from the first quarter of 2019.

Even if a business does not offer an app or online course, it can create a product that adds value to consumers like a video series or a discounted service. Facebook Ads is another way to deliver the right message at the right time. Relevant content can be created to reach people effectively without extra costs.

The king kong marketing agency review from clients is one of the powerful tools that the digital agency uses to deliver its marketing message. A positive feedback from a satisfied client can convert a user to a customer. The digital agency does not have to advertise itself as the best because the customers do it for them.

Melbourne Puzzle Map Gaining Popularity Amidst COVID-19 Lockdown

Melinda Clarke had a surprising amount of people visiting their services page recently, as people took interest in her jigsaw, The Melbourne Map, a 1000-piece puzzle of a map of the city, a labor of love made by her and artist Lewis Brownlie.

According to her, she recently had a stockpile big enough to fill a 40-foot container sell out, which was supposed to be her entire stock for the rest of 2020. When asked about The Melbourne Map puzzle, she says that the demand just spiraled out of control, with their online channels and their services page overwhelmed by interested customers.

Ms. Clarke met Mr. Brownlie one day in Melbourne, sitting on a milk crate drawing the buildings in the city, in her words, and presented her idea for the puzzle map to him. The artist agreed, estimating a piece that would take 4-6 months.

The map that would become The Melbourne Map puzzle had details on Melbourne’s CBD, inner suburbs, waterways, and the like, with 8,000 hours of research, and two and a half years’ worth of sketching and coloring, with digital colorist Sean Rodwell handling the latter to ensure everything was properly shaded.

The map has since become popular to people staying at home due to the COVID-19 pandemic, with orders coming in by the dozens. The original agreement for the distribution of the map was to have 100 copies, but after a local outlet did a spread on it, the number bumped up 20,000.

Ms. Clarke put the project on hold for a decade and a half for her abalone farm at Indented Head, before coming back to the project in 2015, after having to clean out a shed full of unneeded stuff. She then invested her savings and partly crowd-funded the 2019 iteration of The Melbourne Map, which had to be re-done from scratch due to the huge changes in the city, with Deborah Young Monk taking over the illustration work.

In order to ensure that the new map was good, the team turned to developers to ensure that they got finished versions of unfinished developments on their map.

The plan, originally, was to support Aussie manufacturers, but the closest puzzle maker they could get was in New Zealand, which they got to the day before the country locked down. With New Zealand set to re-open for business, more puzzles are to be released.

How To Manage Online Reputation During The Pandemic

It is very likely for a consumer to visit the website of a digital agency after reading king kong marketing agency review about the business. According to a survey, more than 8 in every 10 people read reviews before deciding to visit a business’s website.

There are hotels whose reputations have been tarnished by unfavourable reviews during the pandemic. Even if most hotels have stopped with guest satisfaction surveys, third-party channels have not. Most hotel guests are booking through third-party channels with robust review platforms. If the hotel receives an unfavourable review, the business can be seriously affected.

A hotel has to manage its online reputation during the pandemic. If the manager has not been responding to reviews before, it is probably time for him to do so. Writing an appropriate response to every feedback received can be an effective advertisement for future guests.

A hotel manager will feel bad to receive a review that says, it went overboard with Covid19 preparedness. It is very likely that the guest felt bad after finding that the pool is closed. Just take a deep breath and respond with class. Explain that the pool is closed because of a shelter-in-place order. The pool will be reopened as soon as the government allows them to do so.

When the review is particularly destructive and biased, move the conversation offline. An offline conversation with a guest usually results into a meeting of the minds. Once the issue has been resolved, the hotel manager can request the guest to remove the complaint from the online platform.

If the negative review violates the terms of the review platform, report it immediately. Online platforms like Trip Advisor have terms that define what reviewers are allowed and not allowed to write. It is definitely worth the effort to have a negative and biased review removed from the online platform.

Job seekers also use king kong marketing agency review to support their decision on what companies to apply to. Job seekers gain more information about the workplace from reviews than the company website. Aside from influencing a decision, reviews make a brand more credible and trustworthy.

Business Remains Good For The Trucking And Freight Industry

The trucking and freight industry appears to do better than the entire economy of the United States. The reason behind this is their ability to adjust with changes in the supply chain caused by the coronavirus pandemic. Business was really good for flatbed trucking in July and the spot market is also doing well.

According to the results of DAT Solutions latest survey, the trucking and freight industry is holding its own during the pandemic-induced recession. The national average rates for vans, flatbed trucks and refrigerated trucks for August are at the high marks for 2020. Disruptions in the supply chain caused by the coronavirus resulted to more freight in the spot market. Previously, demand for truckload capacity declines during this time.

The DAT survey also revealed that fleets were able to shift the types of loads they carry based on the demand of consumers. Load volumes out of the top 10 fulfilment warehouse markets rose by 25% in July. There was a surge of imported home improvement materials and stay-at-home goods throughout the supply chain. The surge was particularly noticeable at the Midwest distribution hubs including Joliet, Illinois and Indianapolis. Spot van prices increased by 10% to an average $3.11 per mile in dedicated routes like Memphis to Atlanta.

A change happened at spot market dynamics last week because of the hurricane season. After hurricane Isaias, more loads moved out of Florida which was unusual. Van volume out of Lakeland increased by 20% if compared to the week before the hurricane.

At the beginning of the pandemic, the freight market sustained traumatic decrease in volume because of less consumer demand. Unemployment rates were high and Congress failed to deliver a bipartisan solution that can stimulate demand. While there will be long term improvement for the economy to return to pre-Covid19 level of activity, the trucking economy is moving to the right direction.

For many types of equipment and materials, flatbed trucking is the right shipment option. You can choose from a variety of flatbed options according to your specifications. Traditional flatbed or expanded flatbed can be used to transport building materials, heavy construction equipment and manufacturing components.

Gloomy Days Ahead For Queensland’s Tourism Market

The Great Barrier Reef is a popular tourist destination but there is as much natural beauty that can be discovered up in the northern Australian paradise territories. The region stretching from Cairns to the Atherton Tableland is a stunning space of dramatic geography, ancient rainforests and beautiful tropical rivers. There is also a Cairns Airport to Cairns Northern Beaches airport transfer to be used as an effective transport solution.

Last July, yacht operators started to enjoy a surge in bookings as Queensland’s tourism market started to recover. However, the government of Queensland started to reimpose restrictions on the NSW border because of concerns regarding the second wave of coronavirus infections down in south Australia. With the borders closing again, a whole lot of bookings were lost.

Businesses across the state that rely on tourism were left reeling after the border closure was announced. Domestic tourism was the only source of revenue for small business enterprises after it lost $6.1 billion revenue from international tourism. For the time being, Queensland expects interstate travellers from Brisbane and other parts of the state to drive business in the region.

Businesses in Queensland that cater to tourists are some of the hardest hit by the pandemic. These businesses are dependent on tourism dollars. They expected the summer months to revitalize local businesses but since Victoria, NSW and Australian Capital Territory were still considered as Covid19 hotspots, the prospects of good business have become slim.

McNally, owner of Cumberland Charter Yachts is trying her best to drive business to the region. The company website is updated frequently but the market was not built to rely on interstate tourism. State and federal government support is helping businesses but there is the challenge of long-term impact for the community. Businesses are heading towards the summer period with no definite timeline on when restrictions will be eased. Everything is uncertain particularly since international travel restrictions are still in place.

Meanwhile, Cairns Airport to Cairns Northern Beaches airport transfer is now open for business. You have the option on whether to travel in buses or avail of private transfers. First rate comfort and safety are guaranteed on your travel from Cairns Airport to the Northern Beaches.