A new record was achieved by Honda motorcycle in Bihar. According to Yadvinder Singh Gularia, Senior VP of Sales and Marketing, Honda Motorcycle & Scooter India (HMSI),April – June, 2017 generated the highest ever sales of more than 38,000 units. Sales of Honda motorcycles have zoomed up to 41% over the past 6 years because Bihar has taken a liking to the scooters.
Honda managed to gain customer trust in the domestic market that is why the demand for the 2-wheeled vehicles increased by 4.5 times during the last 6 years. With total sales of 33,29,045 in the domestic market including exports, the market share of Honda has certainly doubled.
The 2-wheel industry in Bihar grew by 18% but Honda almost doubled the number with 33% growth. The aggressive growth has managed to support Bihar in its entry to the Top 10 2-wheeler markets of India in just 6 years. HMSI is looking forward to a substantial increase of festive sales for the year. It is common for a huge spike in customer walk-ins and overall retail sales whenever there is a festival. Honda was able to clock 52,000 volume on the 1st day of Navratra. On the final day of the festival, Honda motorcycle was able to sell 1 lakh units to boost overall festival sales to more than 50% to 3.9 lakh units from the 2.6 lakh units that were recorded last year.
Honda has launched 2 new scooter models – Cliq and Africa Twin. Customers can expect the Honda scooters to be launched in the coming months before the year ends. At present Honda has 165 outlets located in Bihar. The motorcycle company plans to add 20 new “touch points” within a year’s time. 70% of the overall network of the company is dedicated to rural consumers.
If you are in the United Kingdom, you can easily get a Honda motorcycle from trusted dealers in the Leicester and Peterborough areas. There is a fantastic range of new Honda motorcycle models including clothing, parts and accessories. If you are budget conscious, there is a wide selection of high quality used Honda motorcycles and scooters to choose from.