How To Manage Online Reputation During The Pandemic

It is very likely for a consumer to visit the website of a digital agency after reading king kong marketing agency review about the business. According to a survey, more than 8 in every 10 people read reviews before deciding to visit a business’s website.

There are hotels whose reputations have been tarnished by unfavourable reviews during the pandemic. Even if most hotels have stopped with guest satisfaction surveys, third-party channels have not. Most hotel guests are booking through third-party channels with robust review platforms. If the hotel receives an unfavourable review, the business can be seriously affected.

A hotel has to manage its online reputation during the pandemic. If the manager has not been responding to reviews before, it is probably time for him to do so. Writing an appropriate response to every feedback received can be an effective advertisement for future guests.

A hotel manager will feel bad to receive a review that says, it went overboard with Covid19 preparedness. It is very likely that the guest felt bad after finding that the pool is closed. Just take a deep breath and respond with class. Explain that the pool is closed because of a shelter-in-place order. The pool will be reopened as soon as the government allows them to do so.

When the review is particularly destructive and biased, move the conversation offline. An offline conversation with a guest usually results into a meeting of the minds. Once the issue has been resolved, the hotel manager can request the guest to remove the complaint from the online platform.

If the negative review violates the terms of the review platform, report it immediately. Online platforms like Trip Advisor have terms that define what reviewers are allowed and not allowed to write. It is definitely worth the effort to have a negative and biased review removed from the online platform.

Job seekers also use king kong marketing agency review to support their decision on what companies to apply to. Job seekers gain more information about the workplace from reviews than the company website. Aside from influencing a decision, reviews make a brand more credible and trustworthy.