Millennials have been dubbed as the Generation Rent because majority of them are only renting their living spaces. Institute of Fiscal Studies revealed that the price of renting properties have tripled compared to the 1990s. They are also more likely to turn into virtual libraries where music and movies can be streamed online without the need for a material channel such as DVD and CDs. Renting for entertainment has become the norm and renting clothes is following behind. Obviously, they do not rent simple short cropped top but mostly items that will cost a lot to buy when they are only going to use it for one season or one event.
While there are many advantages to this, there are also disadvantages. The main advantage is that it is helpful for the environment since the idea is more sustainable. Many big brands and fashion leaders have already jumped into the business of renting clothes since consumers are more inclined to turn to sustainable options.
Renting clothes are no longer limited to haute couture pieces usually meant for the rich and famous. Anyone now have access to it. This means we can have new clothes every week without really owning them. The price to pay for a number of items is also a fraction only of the total costs if we were to purchase brand new.
Many thinks this is a good idea especially those who want access to the clothes but does not mean to own or keep them afterwards. Take for instance those who are having their wedding. They wanted access to clothes their entourage can wear but they do not have the intention to keep them later nor do they have the budget to spend that much on new clothing which can only be worn once.
The environment and humans is the main benefactor of clothing rental. Clothing production contributes a lot of carbon footprints and reducing the amount of production will eventually help the planet. We can still own pieces of clothing which are considered casual such as short cropped top and jeans but other than that we can turn to clothes for rent for many options.