Everyone has an opinion. Online platforms have made it easier than ever for those opinions to be shared and heard.
In turn, this means that online reviews have become a key part of businesses’ marketing strategies, as they are, effectively, the word-of-mouth, feedback, and criticisms of customers.
Online reviews can do a lot for digital marketing.
People are social creatures by nature, so we’re more likely to go for something if others say it’s good. When researching for a product or service, customer reviews can do a lot to inform potential customers and sway their purchasing decisions.
Good online reviews build credibility, as they’re basically your customers going “this is good” about your business.
People want to be properly informed when making purchasing decisions, which is why customer reviews are so popular. They provide insight into the business, product, and/or service in question, including the bad parts.
A channel for communication
Responding to reviews well, whether positive or negative, builds your business’ reputation online, as it basically gives your brand a voice. Expressing gratitude and appreciate for positive reviews while addressing the criticisms made in negative reviews is one of the best ways to foster trust in your brand.
Google loves fresh and original content. Online reviews are the opinion of customers, coloured by their experiences and idiosyncrasies.
In other words, no king kong advertising review is ever the same as another, which means that it’s the kind of fresh and original content that Google and other search engines love to crawl for.