The Importance Of Direct Response Marketing During The Pandemic

If there is a positive story today, it is digital marketing that has become cheaper particularly direct response. Direct response marketing is taking advantage of the cheap available space in Google, Facebook, and other online platforms. Aside from a prompt response to a king kong marketing agency review, it offers the appropriate solution to the consumer’s critical problems.

There are many traditional strategies for long-term brand-building but direct response drives customers to take action like downloading an app, purchasing a product, or buying an online curse. According to Google, it is a type of advertising campaign that had substantial year-on-year growth throughout the entire first quarter of the year.

One example is Snapchat that was protected from the effects of the coronavirus pandemic due to the strength of its direct response advertising. Snapchat’s revenue reached $462 million for the last quarter which was 44% more than the revenues from the first quarter of 2019.

Even if a business does not offer an app or online course, it can create a product that adds value to consumers like a video series or a discounted service. Facebook Ads is another way to deliver the right message at the right time. Relevant content can be created to reach people effectively without extra costs.

The king kong marketing agency review from clients is one of the powerful tools that the digital agency uses to deliver its marketing message. A positive feedback from a satisfied client can convert a user to a customer. The digital agency does not have to advertise itself as the best because the customers do it for them.