Walmart isn’t waiting for Christmas season to stock up on Christmas Pajamas and other similar merch, as the retail giant has revealed that they’ll be unveiling holiday deals available online. The release of these offers will be at midnight on the clock, Eastern Standard Time, October 25, 2019.
The program dubbed “Early Deals Drop” will be available via its online stores, which will switch to Christmas décor and theme following Halloween, which drops on a Thursday for 2019.
Walmart US Chief Merchandising Officer Steve Bratspies says that it’s the company’s earliest start to date, noting that the shopping season has shrunk during a call with the media.
Market reports say that 2019 will have six less days for shopping, and Walmart isn’t the only one looking to make the most of it, as Target Corp. is also making a move.
Bratspies said in a statement that, for Walmart, saving their customers time is key for the time of year, especially now when big family meals, holiday parties, and giving gifts have less prep time before they roll around.
Target CEO Brian Cornell says that every day matters for companies in retail. He states that the calendar for holiday deals has yet to be released, but they’ll move to spread Christmas cheer with Christmas Pajamas and other Christmas merchandise as soon as Halloween ends. Cornell says that the Christmas trees are already on their way to Walmart’s stores.
Retailers are focusing on convenience for their shoppers, and one of the many ways to offer that is to have gifts delivered to them as quickly, efficiently, and easily as possibly.
According to data from the Deloitte 2019 Holiday Survey of Customers, 39% of US consumers start shopping for the holidays before October even ends. More than half of them, about 54%, like shopping online more, with electronics and toys being the most commonly sold in online transactions. 72% of respondents say that free shipping is one of the most enticing offers for them. While general consensus is that discounts are still the most effective from bringing in customers, with 74% of respondents saying it’s what attracts them.