There is now a new emerging industry of smart homes which offers a great potential for industry participants and investors. While there is a considerably euphoria going on for this new segment in industry, mainstream adoption of the new trend is reportedly low. In a report made by Forrester, about one-third of consumers are interested in incorporating smart technology to their homes but only about two percent have actually enrolled their devices to smart technology like controlling lighting, energy, climate, appliances and have a home monitoring in place.
There is a disconnection between the actual behaviors of the consumers in contrast to the reported market hype. What is the reason why consumers are holding back? As smart home technology expands, the industry players have to consider some factors in order to encourage people to adopt the new trend.
– Simplicity. A lot of home automation available on the market is very complex for the ordinary consumer. These new technology can be difficult to understand and will often require someone who has a background on engineering works to fully understand. Consumers have to be given a solution which is easy to install and understand. These devices should also be easy to acquire if creators want to improve their market. They need to understand that consumers want to feel, see and experience the products first before buying and installing it in their homes. Mass market retail will then be a key channel in driving smart home penetration in the West.
– The Human Factor. In the technologically advanced world that one lives in, user experience and design is a key factor to consider. The current from manual to smart technologies at home conversation among consumer is on hype. However, it is short in practical user experience. Potential consumers have to experience them first. Like tangible additions to homes like double vanity units and other furnishings, can be felt and experienced which gives the user a sense of satisfaction and an eagerness to buy one. These new home automation systems have to orchestrate different smart devices in a way that can be reduced to simplicity with a powerful interface.