There are various voice activated technologies in the market today from Amazon’s Alex a, Apple’s Siri, Cortana and Google Assistant. More than 420 million voice assistants have been sold and they are now being used to voice search on mobile phones. Smart marketers have to start optimizing search marketing for the technology that is becoming a valuable tool for search.
People are using voice search while driving to ask for business locations and store hours. According to the results of a Google survey, people use voice search to gain information on deals and sales, information about upcoming events, personalized tips, customer support and more. To stand out, businesses must improve content to make it suitable for voice search results.
The way that people talk is different from how they write. In the keyboard, an individual will usually type “home voice assistant” but in voice search, he will ask “What is the best home voice assistant?” Businesses must start to brainstorm on the kind of questions that people will likely ask that are related to target keywords.
Answer the Public is a popular SEO tool that shows a map on the most common questions asked that are related to a keyword. Google Search offers “People Also Ask” feature with more question ideas. If you type a question that has already been analyzed, other related questions will appear.
In the content strategy for voice search optimization, questions must be mapped into the various points of the customer’s journey. This will ensure that there is available content for voice search at any stage that the customer needs information.
Some of the more important details of content that work well for voice search optimization include guides and how-to’s, store locations, customer service info, product information, videos and comparisons. FAQ pages can also be integrated on every major section of the website.
Notwithstanding the growing popularity of voice search, it is important not to neglect the importance of standard SEO because more people are still using search engines. Cloud Cartel will ensure that content is always relevant and informative for a specific Google query. It is easier for pages to be crawled to answer the questions of searchers.