Accorhotels Expanding Their Brand

For anyone’s who’s looking for a rooftop bar in Bangkok, AccorHotels might have come up several times. Well, good news for those who enjoy their hotel drinks with a view of the city they’re in, the hospitality group will be adding four new hotels across the globe, which will double the group’s portfolio, all these new properties will operate under the SO/ luxury brand.

The new properties will be opened by the end of 2018 in Berlin, St. Petersburg, and Vienna, plus the brand’s first development in the Southern Hemisphere, with an AccorHotels property in Auckland, New Zealand. The group also revealed their bold plan, with 10 additional properties being planned in places such as Jakarta, Koh Samui and Kuala Lumpur, with these planned developments scheduled for operation by 2021.

The hospitality group is already known for their several hotels with  rooftop bar in Bangkok, Hua Hin, Mauritius and Singapore.

Vice President Luxury Brand Management for Sofitel Brands, Jaoa Rocco, says that the SO/ brand has gotten popular thanks to the stylish and playful accommodations, born from an unorthodox attitude coming from the brand’s French origins. He says that AccorHotels have plans to introduce the SO/ Brand in key tourist destinations across the world, and that they are proud of the new projects which will become operational throughout 2018.

Two of the newest openings of the SO/ brand are the SO/ Berlin Das Stue, and the SO/ Auckland. The former occupies what was once the Royal Danish Embassy, which is now a boutique with 78 guestrooms, plus a spa with a 14m indoor swimming pool and Finnish saunas.

The SO/ Auckland is a 133 room hotel, located in the middle of Auckland’s Central Business District, and is the brand’s first foray into the Southern Hemisphere. Accommodations include a Club Signature lounge, an indoor swimming pool, plus an SO/ brand spa and fitness centre, operating out of an old bank vault.

In April of 2018, the 137-room SO/ St. Petersburg hotel will go operational in the middle of Russia’s cultural centre, which comes with its own rooftop bar.

By the end of 2018, AccorHotels is also looking to open SO/ Vienna, designed by France’s Jean Nouvel, one of the country’s most notable architects.