The Canada based Harley-Davidson just launched a café called 1903 that comes with a retro biker lounge. The café is located at Ossington Avenue, just north of the Queen Street W.
The décor of the café is mainly of vintage which is inspired by the Harley-Davidson brand since it has been in operation for around 114 years. The café was named 1903 because it was the same year that Harley-Davidson, now a high profile brand of motorcycle, was founded by William S. Harley and Arthur Davidson in Milwaukee. These two share the same love of building motorcycles and they used to do this in the backyard shed of Harley.
There are two parts inside the café – the first is a coffee bar and the second contains some of the latest bikes as well as the vintage models. This is the first time in five years that the company has shown its presence in the downtown part of Toronto and this time the business is not a dealership unlike before.
The café has a total of 4,200 square foot and the entire shop is dedicated to everything that has to do with the brand. This is to encourage experienced riders as well as prospects customers coming from the city who also have a love for motorbikes. According to the managing director of Harley-Davidson in Canada, Anoop Prakash, they can do this while drinking and enjoying a Fahrenheit Coffee.
He also added that the company feels that there is a revival in terms of urban riding. It is included in Prakash new job to make sure that the brand is more visible in Canada especially in urban centers.
Harley-Davidson was introduced in Canada 99 years ago and continues to be sold in the country. Prakash said that the sales are increasing in a steady manner especially in downtown Toronto in the last year because of the interest shown by the millenials.
In Canada, the brand has a 16.3 per cent growth in terms of year-over-year sales which was recorded in the first quarter of the year. There are also many motorcycle aftermarket parts shop that invested in the brand.