There are a lot of factors that go into a customer deciding to patronize a brand. Peer opinion and social proof, remain among the most compelling, however. Most of the time when people buy from a business, they haven’t talked to a marketer or sales rep; they’ve talked or gotten an opinion from other customers.
For that reason, it’s a good idea for businesses and brands to get as many reviews as possible. Here are some things to help with that.
Picking the right moment
A customer and a business are in a relationship, no two ways about it. And just like in any other relationship, part of asking for things is knowing when to do so.
There are key moments on the customer journey, when customers are most partial to offering their opinion. These are the best times to ask for reviews:
- When a customer finds success with the product or service
- Immediately after purchase or re-order
- After they tag or mention a brand on social media
- While they’re browsing for services and products
- After a referral
Leveraging customer happiness
When a client feels satisfied with a brand’s products and/or services, they’re not only more likely to leave a review, but offer a positive review. Brands should take note of moments of customer happiness and make the most of them.
Convenience is key
On the internet, convenience and ease of use are key, and online reviews are no different.
If brands want people to write reviews for them, then one of the most important things to do is to make it as easy and convenient as possible for customers. The more effort someone has to put into writing up king kong agency reviews, the less likely they are to go through with it.