Category Archives: Digital Marketing

Tips For Getting Customers To Write Reviews

There are a lot of factors that go into a customer deciding to patronize a brand. Peer opinion and social proof, remain among the most compelling, however. Most of the time when people buy from a business, they haven’t talked to a marketer or sales rep; they’ve talked or gotten an opinion from other customers.

For that reason, it’s a good idea for businesses and brands to get as many reviews as possible. Here are some things to help with that.

Picking the right moment

A customer and a business are in a relationship, no two ways about it. And just like in any other relationship, part of asking for things is knowing when to do so.

There are key moments on the customer journey, when customers are most partial to offering their opinion. These are the best times to ask for reviews:

  • When a customer finds success with the product or service
  • Immediately after purchase or re-order
  • After they tag or mention a brand on social media
  • While they’re browsing for services and products
  • After a referral

Leveraging customer happiness

When a client feels satisfied with a brand’s products and/or services, they’re not only more likely to leave a review, but offer a positive review. Brands should take note of moments of customer happiness and make the most of them.

Convenience is key

On the internet, convenience and ease of use are key, and online reviews are no different.

If brands want people to write reviews for them, then one of the most important things to do is to make it as easy and convenient as possible for customers. The more effort someone has to put into writing up king kong agency reviews, the less likely they are to go through with it.

YAHOO! Australia Launches Marketing Campaign For Search Engine

YAHOO! Australia recently launched a big marketing campaign, the YAHOO! Search for Change campaign, as part of their efforts to get a bigger slice of the pie in Australia’s digital sector, which is heavily dominated by Google.

The campaign was developed by CHE Proximity, talks about the privacy concerns of Aussies, and reminds them that they can choose what search engine they can use.

Notably, this move from YAHOO! was announced a week after Verizon announced the sale of its Verizon Media group, which includes YAHOO!, to Apollo Global Management, a global equity firm, for US$5bn. As a result of this sale, Verizon Media will be rebranded to be under the YAHOO! umbrella.

Verizon Media AUNZ Head of Consumer Marketing Imogen O’Neill says that Aussies are more conscious of how they explore the online space. YAHOO! Search, they say, has been helping users find what matters to them for decades, and that people have options when choosing a search engine that’ll help them find what they’re looking for.

O’Neill stated that it was also good to have the YAHOO! Yodel back, as it’s an iconic bit of audio, evocative of simpler times.

A giant mural by Canadian street artist James Middleton was put up in Chippendale, Sydney as part of the campaign.

With Google having the biggest slice of the AU’s search engine market, to the point that there’s practically no king kong advertising review written with other engines in mind, YAHOO!’s campaign the first of its kind in Australia and will run for 10 weeks, starting in May 2021 across different media channels, including digital out-of-home native, billboards, as well as social channels.

Using The Power Of Illustrations In Advertisements

Seasoned marketers understand the need for different kinds of strategies to catch the attention of the target audience. There are many instances when marketers prefer illustrations over videos and photographs for their advertising campaigns. An illustration can convey a message in a clear and simple way.

It is easier to attract customers through images than text. Many people do not have the patience to read information about a product or service. Images are the best way to convey a message and tell a story. A simple piece of writing can be easily enhanced by drawings and images whether the objective is to tell a story or teach a lesson.

Many advertisers use catchy slogans to express a message but illustrations add more depth and complexity. A visual image is perceived by the brain quicker than words. The human brain will likely retain the image in its memory for a longer time. Anyone who is interested in a product is more likely to be attracted by the illustrations than text.

Illustrations have always been used in children’s books because it helps develop their imagination. Illustrations are created in vivid colour to help children understand words, actions, and sentences. Young readers immediately get a vision of the characters, the mood of the story, and its setting. Children who are starting to learn how to read will find the illustrations fascinating. Even simple stories can be transformed into exciting tales that can be understood by children.

If you want proof of the power of illustrations, you can look at the advertising industry. In the competitive world of retail, the ones with the best advertisements get the customer’s attention. Even individuals who are not interested in the product can be enticed by the beauty and quality of the illustrations used in the marketing campaign. People are naturally curious when they see something that catches their eye.

Custom illustrations created by Rabinky Art can be used for different purposes. They can be used alongside text for advertising campaigns. They can be used for children’s books to entertain and educate at the same time. Even children who cannot yet read can understand a story by simply looking at the illustrations.

 

 

Tiktok Getting Serious About Targeted Ads

Starting April 15, TikTok will be more aggressive about ad targeting, with changes to the platform’s ad policies, and users will have fewer options to opt-out from these.

Recode reported that users won’t be able to opt out of all targeted ads, as the ones based on the data TikTok collects from their time on the app, with the exception being people in the EU, who are protected by the EU’s GDPR.

TikTok noted, however, that this change in policy isn’t new, as it’s only in line with what Facebook, Twitter, and Snapchat have. The social media platform stated how its competition provides users no way to opt out of targeted ads based on their activities on those platforms.

Recode, however, pointed out that Facebook, Twitter, and Snapchat allow for users to delete whatever interests have been assigned to them by the platforms, while TikTok does not.

TikTok stated that they’ll continue to be transparent about their data privacy policies, and are happy to help their users understand their privacy choices via their Safety Centre.

The social media platform didn’t say what led to this change, but many are pointing out that this came at the same time Apple is getting ready to roll out an update for iOS14 that will require apps to get permissions from users for cross-app tracking, which is a big source of revenue for mobile apps, and a big source of data about mobile app users.

Notably, other platforms have also been pushing for targeted ads via changes to privacy policies or asking users outright, like what Instagram’s doing. It’s expected that the update from Apple will shake up the mobile app and the digital marketing market, so it’s being watched closely by the people invested in a king kong agency review and most people on the internet.

Australian Digital Ad Investment Bounces Back In Q4 2020

Data from the Interactive Advertising Bureau Australia, released in the Online Advertising Expenditure Report (OAER) had some good news for the Australian digital ad industry, noting that the market reached $2.94bn, a 29.7% growth in Q4 2020 compared to Q3 of the same year. This is a 20.3% increase from Q4 2019.

The data showed how all ad categories in Australia went up for the second quarter in a row, with the industry finally recovering following the decline in early 2020 due to the coronavirus pandemic.

IAM Australia CEO Gai Le Roy noted how digital ad saw a comeback in the second half of 2020, particularly in December, with marketer demand doing well across all categories, attributing it to delayed marketing expenditure, increased online activity, and news of a vaccine combined with the traditional upsurge the holiday season brings.

Highlights of Q4 2020 for digital marketing include:

  • General display went up by 26.8%, while search went up by 21.1%
  • Display saw its share of all Australian digital ad expenditure go up to 41% from 39%, with all display formats seeing increase
  • Video advertising went up 41% in Q4 2020 compared to Q4 2019
  • Retailer ads accounted for 18.5% of the display market, compared to 11.7%
  • Auto advisers didn’t do so hot, going down to 10.8% in 2020 from 14.7% in 2019
  • CY 2020 saw digital ad investment total to $9.5bn, a 2% increase from CY 2019
  • Search advertising went up by 2.8%, supported by digital video investment going up by 17.2%

The rebound that the digital marketing industry is seeing is good for people invested in things like a king kong advertising review, showing that there is a silver lining to the pandemic cloud.

 

Amazon And Google Reports Great Numbers Thanks To Rebound In Q4 2020 Ad Spend

Amazon and Google posted their Q4 2020 earnings in early February 2021, which saw both tech giants reporting great numbers in spite of the coronavirus outbreak thanks to a rebound in ad expenditure in the last parts of the year.

Amazon

Amazon reported a slight drop in its shares following its first $100bn quarter thanks to a great holiday season and surge in shopping during the pandemic.

The company’s ‘other’ category, which is primarily advertising and marketing, managed to bring in $7.9bn revenue, which is a 64% increase from 2019.

Amazon Chief Financial Officer Brian Olsavsky reported that the company saw ad expenditure make a comeback as 2020 progressed, noting how their moving of Prime Day to the last quarter of 2020 got a lot of attention.

Analysts say that Amazon’s foothold in the ad industry continued in 2020, with a survey of senior ad buyers in the US, who account for $15bn in US ad expenditure, saying that they believe Amazon will be the lead market share gaining company for 2021 and 2022.

Google

Google’s parent company, Alphabet reported a 6% increase in share value following the market opening.

Google itself saw revenue go up by 23% year-on-year in 2020, an indicator of how well its ad business bounced back following the slowdown during Q2 2020, in the midst of the worst of the coronavirus outbreak.

Google ad revenue for Q4 2020 went up to $46.20bn, up 22% from Q4 2019’s $37.93bn. Experts say that it’s a sign of the comeback following the COVID-19 pandemic, where advertisers cut down on ad spending, which was reflected in king kong advertising reviews and the like.

YouTube ads reported a record revenue of $6.89bn in Q4 2020, a 46% increase from Q4 2019. Executives also noted that there were more viewers, and spent more time watching videos.

 

The Benefits Of Online Reviews For Digital Marketing

Everyone has an opinion. Online platforms have made it easier than ever for those opinions to be shared and heard.

In turn, this means that online reviews have become a key part of businesses’ marketing strategies, as they are, effectively, the word-of-mouth, feedback, and criticisms of customers.

Online reviews can do a lot for digital marketing.

Brand credibility

People are social creatures by nature, so we’re more likely to go for something if others say it’s good. When researching for a product or service, customer reviews can do a lot to inform potential customers and sway their purchasing decisions.

Good online reviews build credibility, as they’re basically your customers going “this is good” about your business.

Insight

People want to be properly informed when making purchasing decisions, which is why customer reviews are so popular. They provide insight into the business, product, and/or service in question, including the bad parts.

A channel for communication

Responding to reviews well, whether positive or negative, builds your business’ reputation online, as it basically gives your brand a voice. Expressing gratitude and appreciate for positive reviews while addressing the criticisms made in negative reviews is one of the best ways to foster trust in your brand.

Local SEO

Google loves fresh and original content. Online reviews are the opinion of customers, coloured by their experiences and idiosyncrasies.

In other words, no king kong advertising review is ever the same as another, which means that it’s the kind of fresh and original content that Google and other search engines love to crawl for.