Seasoned marketers understand the need for different kinds of strategies to catch the attention of the target audience. There are many instances when marketers prefer illustrations over videos and photographs for their advertising campaigns. An illustration can convey a message in a clear and simple way.
It is easier to attract customers through images than text. Many people do not have the patience to read information about a product or service. Images are the best way to convey a message and tell a story. A simple piece of writing can be easily enhanced by drawings and images whether the objective is to tell a story or teach a lesson.
Many advertisers use catchy slogans to express a message but illustrations add more depth and complexity. A visual image is perceived by the brain quicker than words. The human brain will likely retain the image in its memory for a longer time. Anyone who is interested in a product is more likely to be attracted by the illustrations than text.
Illustrations have always been used in children’s books because it helps develop their imagination. Illustrations are created in vivid colour to help children understand words, actions, and sentences. Young readers immediately get a vision of the characters, the mood of the story, and its setting. Children who are starting to learn how to read will find the illustrations fascinating. Even simple stories can be transformed into exciting tales that can be understood by children.
If you want proof of the power of illustrations, you can look at the advertising industry. In the competitive world of retail, the ones with the best advertisements get the customer’s attention. Even individuals who are not interested in the product can be enticed by the beauty and quality of the illustrations used in the marketing campaign. People are naturally curious when they see something that catches their eye.
Custom illustrations created by Rabinky Art can be used for different purposes. They can be used alongside text for advertising campaigns. They can be used for children’s books to entertain and educate at the same time. Even children who cannot yet read can understand a story by simply looking at the illustrations.