Bikers, despite the inaccurate stereotypes fiction has of them, are just the same as everyone else. Though some, like Wheels Motorcycles Clothing Store, say they’re a particularly magnanimous bunch. One new company has recently opened to take advantage of that in other to raise money for the Movember Foundation, which aids with men’s health issues like research into prostate cancer, testicular cancer and suicide prevention.
Notably, most biker charities set up rideouts and events in order to raise money for their causes, but Full Tank Moto, instead, have started selling their product range of motorcycle gear from their online store with all of their profits going straight to Movember.
According to Full Tank Moto founder Scott Wilson, the project came up when he heard that a friend’s child had committed suicide. He says the kid seemed like everything was ahead of them, but without everyone knowing, they were actually fighting depression. He says that many feel that they’re alone in dark times, something he can attest to, which is why he founded Full Tank Moto to help.
Running a business like Wheels Motorcycles Clothing Store or Full Tank Moto isn’t easy, but Wilson says that it has given him a sense of purpose in life.
He says that it’s different for everyone, and he doesn’t really believe that he’s past it, but his personal struggle does drain him, while riding a motorbike helps alleviate that issue.
Wilson says that’s also how he came up with the name; “Full Tank” is for riders who want to ride with purpose, but also a way for him to find greater purpose and deal with his inner demons.
He says that the decision to link up with Movember was a clear one; he says that they’re a leader in the field of men’s health, unafraid to try new ideas and push the boundaries. For Wilson, supporting such an organisation, he says, lets him feel like he’s actually contributing to something worthwhile.
Wilson runs other businesses, which allows him to donate all of the firm’s profit to Movember. He says that not only is Full Tank a start-up, the time of the workers are donated, so the only actual costs for the firm are the products.